Skip to content
Lisa Furze
  • ABOUT
  • WORK WITH ME
  • CASE STUDIES
  • BLOG
  • COURSE
  • FREE WORKSHOP

marketing

Your business needs both a strong brand message and also effective marketing message. To learn about the difference between the two, read this post.

Brand message vs marketing message. What’s the difference?

Here's a breakdown of each level of a simple marketing funnel you can use to grow an audience for your brand and find ideal clients.

How to use digital marketing to grow your brand

Using Pinterest can be a great way to grow awareness of your brand and drive traffic to your website. Here are design tips to help you create Pinterest pins that get clicks.

How to design Pinterest pins that get clicks

Must-have tips to keep in mind as you create your lead magnet quiz, so you can generate high-quality leads for your business.

6 tips for designing your lead magnet quiz

Content creation is an important part of any digital marketing strategy. But to do it effectively, you've got to keep some important brand-related things in mind.

A guide to creating content that generates leads

Keep finding yourself working with non-ideal clients? Clients who just aren't a good fit for your services? Here's what you can do to stop that from happening.

What to do if you keep attracting non-ideal clients

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

6 tactics you can use to inject scarcity into your service-based business marketing and create urgency and desirability around your offers.

How to add scarcity to your service-based business

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

How branding will help you generate quality leads who are more likely to be a great fit for your services and convert into clients.

How to generate quality leads to your service-based business

Here are a few ways to integrate exclusivity in your marketing so you can build a desirable brand and gain better clients.

Using exclusivity in your marketing to build a desirable brand

Split testing is a simple but powerful tool that you can use to improve your landing and sales pages and gain better conversion rates. Learn more in this post!

What is split testing and how to use it to improve your site

Follow these 4 steps to create more visibility for your brand and build brand awareness for your service-based business organically.

How to build brand awareness organically in 4 steps

Simple tips to help you create a high converting website design to earn you more subscribers, leads and clients!

5 tips for a high converting website design

If you're confused about what branding involves, read this post to learn the 4 basic steps of branding you need to take.

The 4 branding basics you need to unleash your business

How to set up a good typographic hierarchy for your brand identity and improve the readability of your site.

Why typographic hierarchy is an important part of your brand

Learn about the importance of branding in marketing and why it's crucial to develop your brand voice before you reach out to your target market.

The importance of branding in marketing

How to get more clients to your small business by taking a targeted approach to your branding. Read the post to learn more!

Branding tips to get more clients to your small business

Post navigation
Older posts
Page1 Page2 Next →

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

Get around

Learn About Me
Work With Me
See Case Studies
Read the Blog
Take the Course
View Your Cart
Checkout

Terms & Conditions / Privacy

Resources

Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

Connect

hello@lisafurze.com

Monday—Friday
9:00am—5:00pm AEST

Pinterest Instagram Behance

© 2023 Lisa Furze • Built with GeneratePress