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marketing

What branding means for mental health professionals

Discover the three stages of the client journey (aka marketing funnel) and how you can optimise your brand and website to turn potential clients into paying clients.

How your website turns potential clients into paying clients

Your business needs both a strong brand message and also effective marketing message. To learn about the difference between the two, read this post.

Brand message vs marketing message. What’s the difference?

Here's a breakdown of each level of a simple marketing funnel you can use to grow an audience for your brand and find ideal clients.

How to use digital marketing to grow your brand

Using Pinterest can be a great way to grow awareness of your brand and drive traffic to your website. Here are design tips to help you create Pinterest pins that get clicks.

How to design Pinterest pins that get clicks

Must-have tips to keep in mind as you create your lead magnet quiz, so you can generate high-quality leads for your business.

6 tips for designing your lead magnet quiz

Content creation is an important part of any digital marketing strategy. But to do it effectively, you've got to keep some important brand-related things in mind.

A guide to creating content that generates leads

Keep finding yourself working with non-ideal clients? Clients who just aren't a good fit for your services? Here's what you can do to stop that from happening.

What to do if you keep attracting non-ideal clients

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

6 tactics you can use to inject scarcity into your service-based business marketing and create urgency and desirability around your offers.

How to add scarcity to your service-based business

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Lisa Furze

Brand Consultant & Designer

Strategic brand and website creation for established service providers ready to align their online presence with the level of their work.

© 2026 Lisa Furze

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Branding resources

Aligned Attraction Branding Method
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle
Colour Palettes for Health Practitioners

Get in touch

hello@lisafurze.com

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