Showcase the value of what you do

with branding that matches the quality of your services.

It takes a particular type of person to become a service-based business owner. You’re motivated, ambitious, and care deeply about helping people.

But standing out in the noisy online world is hard.

You need a way to—

  • uniquely and visibly set yourself apart, so you don’t blend in with the crowd
  • attract clients who truly understand your value so you can charge what your services are worth
  • communicate exactly what you do and explain why it’s so transformational

And it’s not easy to do any of that. When you’re the one running your business, you can just be too close to clearly see what you need to do in order to reach that next level and hit your next goal.

Sydney-based brand consultant and designer, Lisa Furze, helps service-based entrepreneurs to develop branding that truly expresses the value of what they do.

That's where I come in!

I’m Lisa and I help businesses to unlock their potential by elevating the look and feel of their branding. We’ll work collaboratively to create a clear message and visual style that truly resonates with you and your dream clients.

How does branding help your business?

Branding is more than your logo design. It’s the experience you create for your audience. Once you have complete clarity on your purpose, core values and brand personality, you can cultivate a message that gets to the heart of what your ideal client needs.

Then, with captivating graphic designs that capture the tone of your brand and the quality of your services, you can share your message with the world. A cohesive, polished visual language improves the visibility of your business and clearly conveys your professionalism.

Examples of branding work

Here's how we do it.

01

Brand strategy

We’ll plan out your vision in a strategy session where I lead you through branding exercises designed to draw out deep insights into what makes your business so valuable and unique. Trust me, branding doesn’t have to be as confusing and complicated as you think! Together we’ll craft a powerful foundation for your brand along with a compelling story to share with your target audience.

I’ll document and refine this strategy in a detailed guide that you can review, so you have the opportunity to make sure you’re happy with the direction of your brand before we go any further.

Get clarity on your—
Brand goals
Ideal client
Purpose
Core values
Personality & voice
Messaging

What’s included—
120 minute strategy session
Strategy guide document

02

Brand identity

With a solid strategy in place, it’s time to flesh out the look of your brand. You’ll be able to see the pieces come together and provide your thoughts and feedback at each step along my iterative design process.

This visual style we develop for your business will be designed with your strategy foremost in mind, but — just as importantly — will also look amazing. I truly believe you deserve to love the way your brand looks, and that having a brand identity you’re proud of can grow renewed passion for what you do.

What’s included—
Logo design
Brand colour palette
Typography suite
Typographic hierarchy
Image styling
Patterns/textures
Comprehensive style guide

03

Touchpoints

Now that you have your strategy and identity system ready, you’ll have everything you need to apply your new branding on all your business touchpoints.

But maybe you want some continued help as you put your brand into action. Well, I love working with my clients long-term, so you can always get in touch to discuss new ways to implement your branding. Whether its your new business cards, packaging, or building a high-converting website, we can turn it into something that genuinely connects with your audience.

Such as—
Website
Business cards
Ad artwork
Lead magnets

Brochures & flyers
Social media templates
Signage

High-quality branding so you can attract high-quality clients.

Here are some examples of my work

Utopia Health & Fitness

Modern, luxe branding for a new gym located in Sydney. Utopia is primed to set a new standard in the health and fitness experience with a limitless focus on providing high-end customer experience. In preparation for their successful launch, I developed an award-winning brand identity and marketing material that communicated top-level comfort and refinement, helping to drive enquiries and membership registrations before the doors had even opened.

NEO

Leadership development company, NEO, has been in business for over 11 years and worked with high-powered executives from global companies. As their focus had shifted in recent years, I was brought in to help realign their branding and develop a new identity and website to communicate their direction and updated values. The result were powerful designs inspired by the company’s philosophies and the theme of water as a metaphor for positive change and transformation.

NEO

Leadership development company, NEO, has been in business for over 11 years and worked with high-powered executives from global companies. As their focus had shifted in recent years, I was brought in to help realign their branding and develop a new identity and website to communicate their direction and updated values. The result were powerful designs inspired by the company’s philosophies and the theme of water as a metaphor for positive change and transformation.

Chamre

This budding floral company needed to make a fresh impact with a new brand identity and website that would captivate its target audience of soon-to-be-wedded brides. With a strategic understanding of the goals and needs of the brand, I created a look that captured the founder’s vision for her business. The new branding helped to establish a stronger online presence and the founder said she was enamored with her new site, which was everything she dreamed it could be.

I would recommend Lisa’s services because of her effective communication and collaboration, experience and knowledge in branding, and her skills to translate this into a high quality brand. Her expertise crosses the whole spectrum from brand design to high quality web design and build.

Ben Ponne, Managing Director, NEO

Collaborative brand developement with brand consultant & designer, Lisa Furze

So, tell me. Is this for you?

I love working with motivated business owners who recognise the strength that comes from developing their brand. My services are for those who take great care with the impression their business has on their target audience. It’s for those who want to create premium offers and deliver the best possible experience for their clients.

This is perfect for you if you’re absolutely dedicated to what you do and are willing to do the work it takes to build and implement a powerful strategy with the help of a branding expert.

I treat my client’s business with the same care and enthusiasm that I have for my own. I’m driven to helping you to succeed and be in charge of a brand that you love and are proud of. That means I’m on your team and it’s all about helping you reach your goals.

If the idea of giving your business a jump-start with true-to-your-vision branding that lets you confidently deliver the kind of service your clients will rave about, then I’d love to talk strategy with you.

Want to work together?

Great! Let’s get on a call and see if we’ll be a good fit to get your brand where you need it to be. I’m currently offering FREE 30-minute clarity sessions where we can discuss your branding goals and map out the steps that will help you reach them.

To book a session click the button below to access my calendar.