Showcase the value of what you do

with strategic branding that matches the quality of your services.

It takes a particular type of person to become a service-based entrepreneur.
You’re motivated, ambitious, and care deeply about helping people.

But standing out in the noisy online world is hard.

You need a way to—

  • highlight that special “something” that makes you unique, so you don’t blend in with the crowd
  • attract clients who truly understand your value so you can earn your true potential
  • communicate exactly what you do and explain why it’s so transformational

And it’s definitely not easy to do any of that. And when you’re the one running your business, you can just be too close to clearly see what you need to do in order to reach that next level and hit that next goal.

Sydney-based brand consultant and designer, Lisa Furze, helps service-based entrepreneurs to develop branding that truly expresses the value of what they do.

So, let me help.

I’m Lisa and I help entrepreneurs to create high-quality branding and earn what they’re worth by elevating the look and feel of their business. My collaborative approach allows us to work together to create a brand that suits you perfectly and makes it easy for you to attract dream clients.

How does branding help your business?

Branding is more than your logo design. It’s the experience you create for your audience. I help you to gain complete clarity on your purpose, core values and voice, so you can cultivate a powerful brand message that gets to the heart of what your ideal high-paying client needs.

Then, with captivating graphic designs that capture the tone of your brand and the quality of your services, you’ll be able to share your message with the world. A consistent, polished visual language improves the visibility of your business and clearly conveys your professionalism.

Examples of branding work

Here's how we do it.

01

Brand strategy

We’ll plan out your vision in a strategy session where I lead you through branding exercises designed to draw out deep insights into what makes your business so valuable and unique. Trust me, it doesn’t need to be as confusing and complicated as you think.

I’ll document the strategy we develop in a detailed guide that you can review, so you have the opportunity to make sure you’re happy with the direction of your brand before we go any further.

Get clarity on your—
Ideal client
Purpose
Core values
Brand personality & voice
Brand message

What’s included—
120 minute strategy session
Strategy guide document

02

Brand identity

With a solid strategy in place, it’s time to flesh out the look of your brand. My iterative process will allow you to clearly see and give feedback on all the pieces as they come together.

This visual language we develop for your business will be designed with your strategy foremost in mind, but — just as importantly — will also look amazing. I truly believe you deserve to love the way your brand looks, and that having a brand identity you’re proud of can even grow renewed passion for what you do.

What’s included—
Moodboards
Responsive logo design
Brand colour palette
Typography suite
Typographic hierarchy
Image styling
Patterns/textures
Comprehensive brand guide

03

Touchpoints & Marketing

Supported by your brand strategy and identity design, your marketing efforts will be significantly elevated. Now that you have messaging and visuals worth sharing, it’s time to let everyone know about it.

So, let’s put your brand to work! I can help you develop marketing collateral or build a highly-converting website so you can generate more leads and book more clients that feel genuinely connected to your business.

Such as—
Website
Business cards
Ad artwork
Lead magnets

Brochures & flyers
Social media templates
Signage

High-quality branding so you can attract high-quality clients.

Here are some examples of my work

Utopia Health & Fitness

Modern, luxe branding for a new gym located in Sydney. Utopia is primed to set a new standard in the health and fitness experience with a limitless focus on providing high-end customer experience. In preparation for their successful launch, I developed a brand identity and marketing material that communicated top-level comfort and refinement, helping to drive enquiries and membership registrations before the doors had even opened.

NEO

Leadership development company, NEO, has been in business for over 11 years and worked with high-powered executives from global companies. As their focus had shifted in recent years, I was brought in to help realign their branding and develop a new identity and website to communicate their direction and updated values. The result were powerful designs inspired by the company’s philosophies and the theme of water as a metaphor for positive change and transformation.

NEO

Leadership development company, NEO, has been in business for over 11 years and worked with high-powered executives from global companies. As their focus had shifted in recent years, I was brought in to help realign their branding and develop a new identity and website to communicate their direction and updated values. The result were powerful designs inspired by the company’s philosophies and the theme of water as a metaphor for positive change and transformation.

Chamre

This budding floral company needed to make a fresh impact with a new brand identity and website that would captivate its target audience of soon-to-be-wedded brides. With a strategic understanding of the goals and needs of the brand, I created a look that captured the founder’s vision for her business. The new branding helped to establish a stronger online presence and the founder said she was enamored with her new site, which was everything she dreamed it could be.

I would recommend Lisa’s services because of her effective communication and collaboration, experience and knowledge in branding, and her skills to translate this into a high quality brand. Her expertise crosses the whole spectrum from brand design to high quality web design and build.

Ben Ponne, Managing Director, NEO

Collaborative brand developement with brand consultant & designer, Lisa Furze

So, tell me. Is this for you?

I love working with motivated entrepreneurs who recognise the strength that comes from developing their personal brand. My services are for those who take great care with the impression their business has on their target audience. It’s for those who want to create premium offers and deliver the best possible experience for their clients.

This is perfect for you if you’re absolutely dedicated to what you do and are willing to do the work it takes to build and implement a powerful strategy with the help of a branding expert.

I treat my client’s business with the same care and enthusiasm that I have for my own. I’m driven to helping you to succeed and be in charge of a brand that you love and are proud of. That means I’m on your team and it’s all about helping you reach your goals.

If the idea of giving your business a jump-start with true-to-your-vision branding that lets you confidently deliver the kind of service your clients will rave about, then I’d love to talk strategy with you.

Apply for a free clarity session

I’m currently offering FREE 40-minute clarity sessions for motivated entrepreneurs, so you learn the 4 key elements it takes to craft a client-attracting brand message and grow your business.

To book a session click the button below to access my calendar.