Showcase the value of what you do

with branding that matches the quality of your business.

Let’s take your expertise and translate it into a visual and verbal identity that inspires your ideal clients to book your services.

You want to build a stronger online presence, but at this point you’re tired of:

  • looking like a “hobby business” with DIY branding that doesn’t reflect the quality of your services
  • wasting hours messing around with fonts and headlines and colours and somehow never being happy with the results
  • feeling like you don’t have that one clear message to express the value of your brand

You’re a professional and your branding should reflect that.

It should capture the essence of who you are and what you can offer your clients.

So, you need branding that:

  • immediately sets the right tone and experience for your target audience
  • is founded on your core values and brand purpose
  • showcases your unique personality and voice
  • attracts the people who are going to be the best possible fit for your offers

And besides all that?

I think you should also absolutely love the way your business looks and sounds. You should feel proud of the image you’re presenting and be excited to share it with more people.

Examples of branding work

Imagine the business you want to own a year from now. How does it look? How does it feel?

The only way to get there is to actually start creating it.

Sydney-based brand consultant and designer, Lisa Furze, helps service-based entrepreneurs to develop branding that truly expresses the value of what they do.

I want to help you create branding you can't wait to share.

I’m Lisa and I help businesses to strengthen the quality of their branding, so they can improve their visibility online. By first defining the foundational pillars of their brand, my clients and I develop a voice and visual style that perfectly aligns with their vision and speaks directly to their target audience.

We’ll take things from planning  through to design with my two-part branding process. Here’s how we do it.

01

Brand strategy + message

Why start here?

Because your branding should be built on meaning and intention. There should be a strategy to the image you portray and a strong underlying message driving everything you do.

So, we kick things off with a strategy session to deep-dive into your business. We’ll define the key foundational pieces of your brand — purpose, values, personality.

I’ll take what we uncover, refine it, and deliver it to you in a detailed document that lays it all out in the words and phrases you need to effectively communicate your value to your audience.

What’s covered—
Brand goal
Ideal client
Purpose
Core values
Personality + voice
Moodboard
Messaging

02

Brand identity design

Once we know your brand’s core message, we move into designing a logo and visual brand identity that will support and showcase it.

I’ll guide you through a highly-iterative process that incorporates your feedback at every step, as we pull together a look and style that perfectly sums up your brand.

Every design element is added to a comprehensive style guide, so you’ll be able to maintain the consistency of your visual branding moving forward!

What’s covered—
Logo design
Brand colour palette
Typeface selection
Typographic hierarchy
Patterns/textures
Style guide

So, what's the investment?

As a private VIP client, you and I will work closely together for a period of about 30 days. I’ll be your branding expert, lending my advice and design skills as we pull your strategy, messaging and visuals together.

Afterwards, you’ll have the look and style, the words and story, to confidently show up before your ideal clients — not to mention the guidelines to help you use your new brand assets.

I provide two payment options for this branding service:

Payment plan

$1500

x2 monthly instalments

Pay-in-full

$2700

(10% saving)

Rates are provided in USD.

And from there?

You’ll have everything you need to build a strong and impactful brand, so you can attract an engaged and loyal audience who is totally invested in what you do. By creating branding based on absolute clarity, you can confidently move forward, knowing exactly how your business should look, sound, and feel.

Want to see if your business qualifies for this branding package?

Here are some examples of my work

Utopia Health & Fitness

Modern, luxe branding for a new gym located in Sydney. Utopia is primed to set a new standard in the health and fitness experience with a limitless focus on providing high-end customer experience. In preparation for their successful launch, I developed an award-winning brand identity and marketing material that communicated top-level comfort and refinement, helping to drive enquiries and membership registrations before the doors had even opened.

NEO

Leadership development company, NEO, has been in business for over 11 years and worked with high-powered executives from global companies. As their focus had shifted in recent years, I was brought in to help realign their branding and develop a new identity and website to communicate their direction and updated values. The result were powerful designs inspired by the company’s philosophies and the theme of water as a metaphor for positive change and transformation.

NEO

Leadership development company, NEO, has been in business for over 11 years and worked with high-powered executives from global companies. As their focus had shifted in recent years, I was brought in to help realign their branding and develop a new identity and website to communicate their direction and updated values. The result were powerful designs inspired by the company’s philosophies and the theme of water as a metaphor for positive change and transformation.

Chamre

This budding floral company needed to make a fresh impact with a new brand identity and website that would captivate its target audience of soon-to-be-wedded brides. With a strategic understanding of the goals and needs of the brand, I created a look that captured the founder’s vision for her business. The new branding helped to establish a stronger online presence and the founder said she was enamored with her new site, which was everything she dreamed it could be.

Collaborative brand developement with brand consultant & designer, Lisa Furze

My branding package is perfect for you if:

  • You're a freelancer or service-based business owner with a valuable offer that gets results.
  • You want to improve your online visibility and elevate your digital marketing
  • You want polished, professional and profitable branding that will help you reach your current business goals.
And most of all, you’re ready to take charge of your brand and the impression you’re making in the world.
 
Sound like you? Let’s talk!

I recommend Lisa’s services because of her effective communication and collaboration, experience and knowledge in branding, and her skills to translate this into a high quality experience.

Ben Ponne, Managing Director, NEO

Branding is an investment, not an expense.

The only way to get there is to actually start creating it.

Want to work together?

Great! Let’s get on a call and see if this package would be a good fit to get your brand where you want it to be. I offer free 20-minute clarity sessions where we can discuss your branding goals and map out the steps that will help you reach them. 
 
To book a session, click the button below to access my calendar.