Clarify the foundational pillars of your brand.

Discover what makes your business one-of-a-kind so you can attract perfect-fit clients.

Special introductory price expires in:

Branding helps your business stand out

If you run a business…

You already know that branding is a key part of demonstrating professionalism and polish.

Having a strong and consistent brand helps you to:

But maybe…

Here's what you might not know.

Branding isn’t only about logos and web design and posting on social media everyday. It’s about the message you’re sending.
Having a strong brand starts with understanding exactly what your business is all about, and having the words to explain it clearly.
This comprehensive list of adjectives will help you find the right words to describe your brand.

In other words…

Strong branding is built on a solid foundation

Once you’ve clarified the core pillars of your brand, you’ll have a north star that gives your branding and marketing strategies a forward direction.

Standing out isn’t about trying to be different. It’s about leaning into you.

Your unique combination of core pillars is what makes you a one-of-a-kind business. No gimmicks —  just confidence about what your brand is all about.

Defining your brand doesn’t have to be complex.

If branding and finding the right words to express your core message has you confused — don’t worry. A simple process can break it down and make defining your key pillars a piece of cake.

Introducing Brand Foundation Formula

What's included in the Brand Foundation Formula course
This step-by-step course leads you through the process of identifying and defining the core pillars of your brand:

Your Purpose

With this, you can explain what you’re here to help people with. Why should they pay attention to your business? What can it help them achieve? Your brand purpose gives you a powerful way to express the value you provide.

Your Core Values

Your business isn’t the only option out there. You need to share your perspectives, insights and how you choose to work in a way that aligns with your beliefs, so your ideal client understands what sets you apart. These are your core values.

Your Brand Personality

Your audience will buy from businesses that they vibe with. The ones who make them feel a certain way. Are they seeking to be thrilled? Calmed? Motivated? You need to set the right tone. You start by clarifying your brand personality.

This course did not disappoint. I found it helpful and it facilitated my creating a clear brand message guide that truly feels like a fit. I am so grateful that I have continued access to this course, I’m already excited to revisit this in the future to see how my brand has shifted!

Mallory Lupick, Owner, By Mallory Lupick

Collaborative brand developement with brand consultant & designer, Lisa Furze

My name is Lisa Furze, and I help business owners gain clarity about their brand so they can confidently market their services.

This course takes you step-by-step through the framework I’ve perfected in my 1-on-1 work.

While uncovering your core brand message will always take time and deep thinking, having a structured formula simplifies the process so you can find your message without wasting extra time.

If you’ve ever felt confused about how to put the value you provide into concrete words, this course will break things down for you so you have all the pieces you need to express the key themes and take-aways of your brand.

Follow along with video explanations and written instructions that will guide you at your own pace.

Here’s how the course is structured:

Module 1: Your Brand Development Plan

Learn how to set a meaningful brand goal to give this work direction.

Module 2: Key Attributes

The exercise in this module helps you to begin building the language of your brand with simple prompts to get you warmed up.

Module 3: Brand Purpose

You get the break-down of how to connect what you offer to the desired outcomes of your clients, so they can fully appreciate the value you provide.

Module 4: Core Values

No boring, generic values to be found here! You’ll clarify values that hold real meaning to your business and help you attract like-minded clients.

Module 5: Brand Personality

Make your business feel more relatable and human with personality traits that you can express through your branding.

Module 6: Messaging

This work isn’t helpful to your business until you put it into action! So, in this module you’ll get templates and ideas for brand messaging that you could use on your website, on social media or anywhere else in your marketing.

Create your own messaging guide.

At the end of this course you’ll have a completed brand messaging guide. This invaluable document will contain the definitions of all your brand pillars, as well as pages of messaging examples that demonstrate your brand voice.
As a brand consultant and designer, this is exactly the document I’ve created for dozens and dozens of 1-on-1 clients, helping them to confidently put their brand into words and be a reference for all their future branding and marketing work (from logos and brand identity design, to websites and social media).
Create your own messaging guide to reference as your business continues to grow

Set your own pace

As a self-guided course, you can take as much time as you’d like and get the work done as swiftly or as patiently as you’d like. Work at a pace that suits you.

Revisit as your brand evolves

With lifetime access to the course, you can come back to reconfirm and adjust the foundational pillars of your brand as your business grows and evolves.

I went through the Brand Formulation Course which was extremely helpful in helping me focus on what kind of brand I want to build. The course was easy to go through, and the notes I compiled were very useful.

Heather Nozipho Chiveso, Founder and Principal Advisor, Think HR

The investment for you

What's included in the Brand Foundation Formula course
Establish your brand foundation and clarify the core pillars of your brand using a step-by-step formula.
One-time cost of $195
(Australian Dollars — be sure to check how that looks in your local currency!)

Special introductory price expires in:

Find the words to elevate your brand.

For any questions about the course, you can reach me directly at

Lisa is super professional but very personal. Quick turnaround times, communicative, and always thoughtful.

Susana Frioni, Speaker, writer, personal coach

Frequently Asked Questions

When would my branding project begin?

Most of the time, your project can be scheduled to start within the next month. If you’re not ready to begin that soon, no problem! We can discuss the best future start date to suit your business on your free call.

How long will the process take?

From the strategy session until the delivery of all your design files, the process takes approximately 5–6 weeks. However, because my process is so iterative and relies so much on your feedback, there can be variation in the timeline.

I believe what’s most important is the result. The branding you get at the end of the process will serve your business for years, and it deserves to be put together thoughtfully and unrushed.

Where are you located? Can we still work together if I’m in a different city/country?

In case my accent didn’t give it away, I’m in Australia (Sydney to be specific). I love working with my fellow Aussies, but also have regular clients in North America, Europe, New Zealand and Asia.

A lot of the collaboration between me and my clients happens over email, making it easy to navigate different time zones. I also provide the option of connecting over Zoom whenever it’s helpful to catch up over a call.

Can we just do my logo?

Short answer — no.

I want to help my clients build fully-developed brands that help them reach the next level of their business. That means clarifying their message and creating an entire look that aligns with the essence of their brand. It’s more than simply a logo.

I sell services. Do I really need branding?

When you sell services, you’re not selling a physical item that people can see. Instead, you’re selling an experience, and it’s crucial for you to be able to express to your audience what kind of experience you’ll deliver to them. Your branding — voice and visuals — are a big part of how you’re able to do that, especially through your website and digital marketing.

How do I know if this is the right step for my business?

I believe branding is an essential part of taking your business to the next level. If you have a valuable offer and you know what kind of clients you want to work with, then you’re ready to build out a stunning brand experience that helps you express the quality of your work and share your message.

Do you do websites?

Absolutely! I love to work long-term with my clients, and often a website design the the next step after creating their brand visuals and voice. We can work together to put your new branding pieces together in a website (or other marketing touchpoints) right into action.

I have more questions. How can I reach you?

The best way of learning more about my process and seeing if this branding package would be a good fit your your business and goals is to apply and book a free call with me. I’m more than happy to answer your queries and discuss options with you.

If you want to shoot me some quick questions first though, you can also reach me at

Ready to get started?