Tired of staring at a blank screen?
Finally get the strategy and structure you need to create a website with good, clear flow.
This strategic roadmap and proven templates will guide you to write powerful website copy that truly connects, flows, and converts – even if you’re overwhelmed and don’t know where to start.
Just $75 $17 to write your client-attracting website.
Not sure how to give your website a good flow?
Get the strategy and structure you need, to say the right words in the right order
This strategic roadmap and proven templates will guide you to write powerful website copy that truly connects, flows, and converts – even if you’re overwhelmed and don’t know where to start.
Just $75 $17 to write your client-attracting website.
You know your website needs confident and compelling messaging.
It’s your 24/7 salesperson, your digital storefront, and the first impression for potential clients. But like many business owners, you may be wrestling with:
- The blank page syndrome: What do I even say on my Home, About, or Services pages?
- Sounding like everyone else: How do I make my brand stand out and truly connect with my ideal clients?
- Overwhelm & Procrastination: You know your message matters, but it's tough to know where to even start.
- Uncertainty: Is my message actually clear? Is it compelling? Will it convert visitors into enquiries?
- Wasted Time & Money: Patching together a website with generic copy often leads to poor flow, frustrated visitors and missed opportunities.
There are many beautiful website templates... but here's the problem they create when it comes to your brand message.
When working with preset layouts, instead of fitting the design to your words, you end up trying to fit your words into the design. This can cause:
Fragmented or confusing messaging with no strategic flow.
Your website should guide visitors through a clarifying experience that shows them what steps to take next. Without a flow to your website, visitors can get lost or overwhelmed, unsure of what you do, who it’s for, or what they’re supposed to do next.
Surface-level content that doesn't reflect your values and voice.
When you're working with "Insert Headline Here" type templates, it's easy to fall into reactive, surface-level content which often results in generic or mismatched messaging that doesn't properly convey the value you provide to your clients.
Weak calls-to-action that don't convert visitors.
Your CTAs need to be closely tied to your client's actual journey and desired outcomes. Weak or generic CTAS lead to missed opportunities to guide visitors towards a decision or conversion.
All of this leads to an underwhelming first impression. Even if your website looks beautiful, it’s the words that ultimately tell your story.
What you need is a Message-First Approach to creating your website.
Here’s why:
Strategy shapes everything — not just your visuals.
By clarifying your message first, you build your site around what actually matters: your ideal client’s needs, your unique value, and the path you want visitors to take.
You build stronger, more aligned copy.
You’re no longer squeezing words into boxes. Instead, you’re writing copy that’s tailored to your brand, your offers, and your tone. All that means it sounds and feels like you.
Your site develops a clear, intentional flow.
In The Website Message Map, each page has a job to do, and each section leads logically into the next. There’s a strategy to keep visitors engaged, informed, and ready to take the next step.
It prioritises audience connection.
When your message speaks directly to the people you serve, they feel seen. Your site becomes more than just a brochure — it becomes a conversation that builds trust from the first click.
Clearer calls-to-action guide people to their right choice.
Instead of vague or passive CTAs, your site points visitors toward the action that’s right for them — whether that’s booking a call, joining a waitlist, or exploring your services.
A message-driven foundation makes design easier.
Designers love message-first sites because it’s clear what content needs to be featured, prioritised, or highlighted. Whether you DIY or hire help, The Website Message Map makes design more purposeful.
Build a website that does its part to connect clients to your business.
Your website is a powerful tool in your business. When it’s built on a strong message that communicates value, builds trust, and drives action, it can accelerate your business growth.
Here’s what’s inside The Website Message Bundle and how it will transform your website content journey:
1. The Website Message Map
A comprehensive, fill-in-the-blanks guide breaking down your essential website pages (Home, About, Services, Contact). For each section, you’ll learn its purpose, what to include (and avoid), see real-world examples, and get exact copy templates. This map has flow built into its core structure, guiding your visitors seamlessly from one piece of information to the next.
Your Benefit
No more guesswork or disjointed content! You’ll finish with a fully completed, and strategic outline for your entire website that naturally guides visitors forward with clarity and purpose. This means greater engagement and more enquiries for your business.
Valued at $30.00
2. Website Words That Work
In case you need extra ideas to fill your Website Message Map, this curated collection of powerful headlines, calls to action, and persuasive copy prompts will spark your creativity and ensure your message resonates.
Your Benefit
Overcome writer’s block and instantly generate compelling ideas. Inject more impact and clarity into your copy, with every word working harder for you. These templates and prompts will be vitally useful anywhere you need captivating text.
Valued at $20.00
3. Brand Voice Mini Guide
This is a step-by-step guide to developing a distinct brand voice that authentically reflects your business and resonates with your ideal audience. Define your brand personal (Are you a cheerleader? A savvy business partner? A trailblazer?) and build your word bank of brand voice do’s and don’t’s.
Your Benefit
Establish a rich and personable tone of voice that you can use consistently across all your website content. Attract clients who truly connect with your brand’s unique character, setting you apart from the competition.
Valued at $25.00
Get the Website Message Bundle for $75.00
Just $17
That’s less than what you’d spend on a new font or website plugin, and infinitely more powerful in shaping your message.
This is right for you if you're:
- A service-based business owner building or reworking your website.
- Committed to messaging that reflects your value (not just ticking off pages).
- Looking for structure to make writing easier — but still want full control over your voice.
- Tired of fluffy, generic templates that don’t speak to your clients.
Why this bundle is different.
Most website templates skip the strategy.
They tell you where to put the words but not what those words should say to build trust, show value, and guide a potential client toward “yes.”
The Website Message Map is the bridge.
It connects the dots between strategy and copy. You’re not just filling in sections, you’re telling a clear, client-aligned story.
Every tool is built to help your site do more than just exist.
It’s made for business owners who want their website to actually work, attracting the right clients and leading them toward action.
Created by Lisa Furze
I’ve helped business owners across industries launch websites they feel proud to share — and my process always starts with clear messaging.
When I started my branding and web design business in 2017, I thought a beautiful online portfolio would be enough to land a flurry of clients. (I was so, so wrong.) Instead, I learned that even beautiful design isn’t worth anything unless it’s built on meaning. It was only once I defined my brand message, and put my approach, values, and personality into the words on my website, that I finally cracked the code and connected with amazing clients from all over the world.
Every business owner I’ve been lucky enough to work with has had a meaningful message to share — about the approach they take, the services they offer, and the kind of people they want to help. My work has been about taking that message and turning it into strategic websites that connect with their ideal clients.
This bundle distills the most useful, actionable parts of that process so you can start building a website that connects and converts.
Ready to give your website more flow?
The Website Message Map
Plan your Home, About, Services, and Contact pages with a clear framework that bridges strategy and copy, so every word earns its place, and helps you connect.
Valued at $30.00
Website Words That Work
A collection of copy prompts and fill-in-the-blank examples to help you write each section in a voice that’s compelling — without sounding like everyone else.
Valued at $20.00
Brand Voice Mini Guide
Define and calibrate how you sound, whether it’s calm and supportive, bold and empowering, or warm and professional. Carry that tone through your whole site.
Valued at $25.00
Get the Website Message Bundle for $75.00
Just $17
And finally write a website that truly captures the power of what you offer!
Frequently Asked Questions
Is this just a bunch of templates?
No, it’s much more than that. While there are templates included, to help prompt your thinking, the Website Message Map is designed to provide strategy to your website creation, helping you to create content that will guide your clients through your site.
What if I’ve already started writing my site?
Even better! This bundle can help you refine what you’ve got, strengthen the flow, and make sure your message aligns with your goals.
What format are the guides in?
All guides are provided as Google Docs with fillable sections, allowing you to start drafting and polishing your message as you go through the steps. You’ll receive links to these documents in a PDF download, immediately after your purchase.
Will this help me with design too?
The Website Message Bundle focuses specifically on the content and messaging of your website, which is the foundational strategy for any effective design. While it doesn’t cover design principles, having a clear message map will make your design process much smoother and more effective.
What happens after I buy?
You’ll receive an email giving you immediate access to all the material. And if you have any questions or concerns, you can reach out at any time for help.
You can reach me at hello@lisafurze.com
Ready to get started?