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brand identity

Do you have a website? Here are 6 key design elements to consider so that you can make sure your website is performing as well as it can.

6 visual elements of every well-designed website

How to choose your brand fonts and design beautiful typography for your website and everywhere else.

How to create a beautiful typographic hierarchy

Are you spending hours tweaking your logo and brand colours? Here's how to stop wasting time and start designing strategically.

How to stop wasting time designing your brand identity

Logo design tips to help you develop strong ideas for your business as you create your brand identity.

Logo design tips to help you come up with strong ideas

Easy-to-understand definitions to explain the difference between common branding terms. Learn the difference between a "brand" and a "brand identity" and how each of those are more than simply a logo!

Brand vs brand identity vs logo and which do you need?

Here's why branding doesn't start with your logo design and how you should actually go about creating your brand.

Why your logo is not your brand and how to start branding

How to choose a brand identity colour palette for your business that sets the right tone and meet the expectations of your target audience.

How to choose your brand identity colour palette

A step-by-step guide on how to create a moodboard as you prepare to design a new brand identity for your business.

How to create a moodboard for your new brand identity

Why brand identity is important for your business and how it helps the success of your business.

Why brand identity is important for your business

Logos are a central part of your business's visual branding and should be the product of a careful and well-thought-out design process. Here are some reasons why they are worth investing in.

The true value of logo design and why logos are worth investing in

Do you sometimes create graphic designs for your small business? If you do, then it's super important that you have the ability to evaluate the effectiveness of your work. Here are some questions to keep in mind when designing.

5 useful questions for self-critiquing design work for your business

Hiring a professional to take care of the visual aspects of your business has many great advantages. If you're weighing the options, and are considering making an important investment into your business's image, read this post to learn some of the benefits!

Should you hire a graphic designer for your small business?

Choosing a your brand colours is a crucial part of developing your visual brand identity. These six FREE online tools will give you endless inspiration and help you to refine your choice.

6 free online tools to help you pick iconic brand colours

Here's how using consistent branding helps to strengthen the relationship with your customers, and grow your business.

How using consistent branding will grow your business

Here's what style guides should include in detail so that they can be used to maintain consistent brand identities.

What all style guides should include in detail

Stop using logo templates: the reasons why they hurt your brand

Stop using logo templates: the reasons why they hurt your brand

5 essential visual brand identity elements your business needs

5 essential brand identity elements your business needs

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Aligned Attraction Branding Method
Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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