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Strategy & positioning

Follow these 4 steps to create more visibility for your brand and build brand awareness for your service-based business organically.

How to build brand awareness organically in 4 steps

Learn 4 of the biggest benefits you'll gain by narrowing your focus and choosing a niche for your services.

4 major benefits of choosing a niche for your services

How a lack of brand strategy may be preventing you from growing and developing your business to its fullest extent.

Is a lack of brand strategy holding your business back?

If you're confused about what branding involves, read this post to learn the 4 basic steps of branding you need to take.

The 4 branding basics you need to unleash your business

How to get more clients to your small business by taking a targeted approach to your branding. Read the post to learn more!

Branding tips to get more clients to your small business

How you can develop a brand voice for your business that sells your services and keeps your audience engaged.

How to develop a brand voice that sells your services

How to rebrand to reach your business goals faster. Keeping your brand aligned with your current business goals are crucial for good brand strategy.

How to rebrand to reach your business goals faster

Here are some tips for how to build a community around your brand, which is something every business needs. Learn how you can engage with your audience and attract followers to your brand.

How to build a community around your brand

This simple exercise is easy for anyone and will help you with writing a brand message that explains exactly what you do, for who, and why.

An easy exercise for writing a brand message

Your business needs a USP (unique selling proposition) so it can stand out and capture the attention of prospective clients. Learn more!

How to find the USP for your service-based business

Just what is brand culture, how do you build it, and why would you want to? Learn about the benefits and how to gain them in this post.

What is brand culture all about and how do you build it?

How to use your values, passions and ideas of success to figure out your business “why”.

Discovering your “why” and how it drives your business to success

If you’re putting together a brand strategy, you’ll want to work through these 7 questions that will help you get total clarity on where you want your brand to be.

Brand strategy questions to ask when discovering your brand direction

Read this post to learn what brand strategy is and how to use brand strategy to grow your brand and business.

What is brand strategy and why is it necessary?

Learn how you can uses quizzes to grow your email list with an audience who is engaged and wants to hear what you have to say

How to use quizzes to grow your email list and learn about your audience

If you're having trouble figuring out your core brand values, this massive list of 200 examples of brand values may help!

List of 200 examples of brand values to get you started

Defining your core brand values is a crucial part of establishing your brand's foundation. Read this guide to find tips and ideas for how to develop brand values that help your business to stand out.

The essential guide to defining your core brand values

Working out how to get your business to stand out doesn’t have to be something to stress out over. Follow this simple, straightforward advice, and learn how to grow your brand and business organically.

How to stand out and grow organically with authentic branding

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Aligned Attraction Branding Method
Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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