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Strategy & positioning

This comprehensive list of adjectives will help you find the right words to describe your brand.

List of 160 brand personality traits for your business

Building a personal brand gives your audience a reason to choose you and your business to work with. Here are some ways that works.

Why all freelancers should build a personal brand

Here's how branding helps you to sell your service-based offerings before people have even reached out to speak with your directly.

How to sell more of your service-based offerings

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

6 tactics you can use to inject scarcity into your service-based business marketing and create urgency and desirability around your offers.

How to add scarcity to your service-based business

Growing your audience isn't same thing as growing your brand. Read this post to find out what it really means to have a strong brand.

Can you have a strong brand even with a small audience?

Here are some basic, brand-based writing prompts so you can create website headlines that your target audience will find irresistible.

Writing prompts for creating compelling website headlines

Here's why branding doesn't start with your logo design and how you should actually go about creating your brand.

Why your logo is not your brand and how to start branding

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

Long-lasting client relationships are the key to a sustainable, profitable business. Here's why branding plays such a pivotal role in creating long-term loyalty and establishing strong connections.

Why branding is the key to building lasting client relationships

How to create branding that aligns with the value of what you do so you can attract dream clients who are most likely to purchase your premium services.

How to communicate value and sell high-ticket services

Here's how to define a brand purpose that will resonate with your target audience and attract more clients to your business.

Defining a brand purpose that motivates your ideal client

How branding will help you generate quality leads who are more likely to be a great fit for your services and convert into clients.

How to generate quality leads to your service-based business

Here are a few ways to integrate exclusivity in your marketing so you can build a desirable brand and gain better clients.

Using exclusivity in your marketing to build a desirable brand

Personal brand strategy for service-based entrepreneurs

Every entrepreneur has goals for their business. Here's how to align your business goals to brand strategies so you can make better progress.

How to align your business goals to brand strategies

Follow these 4 steps to create more visibility for your brand and build brand awareness for your service-based business organically.

How to build brand awareness organically in 4 steps

Learn 4 of the biggest benefits you'll gain by narrowing your focus and choosing a niche for your services.

4 major benefits of choosing a niche for your services

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Resources

Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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