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Branding basics
Brand message vs marketing message. What’s the difference?
Tips for creating a relatable brand personality
Brand vs brand identity vs logo and which do you need?
5 steps to creating a client-centric brand
6 tips for choosing a brand name for your new business
Defining a brand purpose that motivates your ideal client
Personal brand strategy for service-based entrepreneurs
Examples of client profile questions that go beyond demographics
Why brand values are important for connecting with clients
12 questions for better brand clarity in your business
How to create a brand story that captivates your clients
The importance of branding in marketing
How to develop a brand voice that sells your services
An easy exercise for writing a brand message
What is brand culture all about and how do you build it?
What is brand strategy and why is it necessary?
The difference between art and design, and how design solves business problems
What is brand equity and what does it mean for small businesses?
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