Defining your ideal client is a crucial part of developing your business. Once you know precisely who you’re targeting, it’s easier to understand how to brand and market your services in a way that will help your business to grow. Creating a client profile is a great way to define your ideal client, and the best way to start creating one is to ask yourself questions relating to this client.
If you’ve ever tried creating a client profile, you’ve probably started at the basics. Age, gender, location… All that is a perfectly good place to start. But it doesn’t tell you enough about their desires or struggles — the things that ultimately drive them to use a service like yours. So, below are examples of client profile questions that you can use to dive a little deeper and get more specific about the things that will help you draw in your ideal client.
Defining your ideal client
I believe in the “core client” approach, where you define your idea of an ideal client down to a single person. That one dream client you would love to work with again and again. It doesn’t mean every client you work with will be an exact match for this model or that you’ll only work with people who are a perfect match at the exclusion of everyone else. But it does mean you can be super specific about what you offer and the results you deliver. Being specific is not only good for attracting the kind of clients you want to work with, it also helps those clients to notice you in the first place.
More on that in this post: Why you need to define your ideal client
Examples of client profile questions
So, let’s get into it! I’ve broken up these examples of client profile questions into categories that are useful to think about, when defining your ideal client. The focus is on understanding:
- why they would want to use your services
- what makes your services a good fit for their needs
- how you address any fears or worries that are holding them back from getting help
- what you’re ultimately about to help them achieve
Questions about your ideal client’s pain points
What are they struggling with?
What’s preventing them from overcoming their problem?
How does their problem affect their life/job/family/health?
What long-term impacts will their problem result in, if not fixed?
Questions about your ideal client’s desires & goals
What results are they looking for?
If they can gain their desired outcome, what are they ultimately able to achieve?
How would achieving their goal improve their life/job/family/health?
Questions about your ideal client’s concerns
What’s stopped them from getting help with their problem so far?
What concerns do they have about working with a service like yours?
How could things go wrong if they fail to fix their problem correctly?
Questions about your ideal client’s values & priorities
What kind of expectations would they have of your services?
What benefits do they think is worth spending extra money on?
How can you exceed their expectations and go above and beyond?
Okay, so those are my examples of key client profile questions you can ask yourself to really define who your business exists to serve and how you can help them. Do you need to have a clear, concise answer for all of these questions? No, I don’t think so! If just two or three of the questions enable you to gain a solid understanding of how you can build a brand and market your services more effectively, then you’ve done your job. Congrats on developing a better understanding of your target market!
If you’re looking for more help on this, you can book a free clarity session where we can discuss steps to help you find your ideal client. Click here to check my calendar and apply for a session.
Looking for more content? Try these!
- 4 major benefits of choosing a niche for your services
- How to build a community around your brand
- The importance of branding in marketing
- Why brand identity is important for your business
- 12 questions for better brand clarity in your business
- Discovering your “why” and how it drives your business to success
- What is brand culture all about and how do you build it?