The Step-By-Step Guide to Building a Brand

This detailed branding workbook will take your positioning and messaging from confusing to crystal-clear by guiding you through every step towards a brand that matches the quality of your business and attracts more of those perfect-fit clients.

The Branding Intro Workbook — free branding resource for business owners who want brand clarity and help writing a brand message.

Taking control of your brand is the key to elevating your business. Subscribe for valuable branding & business tips and get the free workbook delivered straight to your inbox.

Take control of the business image you present.

Establish your expertise, gain trust quickly more quickly, and let your ideal clients know exactly why you’d be a perfect match for their needs.

The Branding Intro Workbook — free branding resource for business owners who want brand clarity and help writing a brand message.

This resource will help you:

  • gain clarity on your purpose
  • identify who your most ideal client is
  • choose the values most important to your business
  • and put together a brand message that communicates it all.

Your digital download will be delivered instantly to your inbox so you can start working on your brand straight away. Type directly into the PDF workbook on your computer, or print it out to scribble on if you’re a pen-and-paper kind of business-builder.

What's covered in this workbook:

Brand goal

Choosing a goal that supports your business aims and will drive your strategy forward.

Ideal Client

Describing the people your business serves right down to your core client.

Brand Purpose

Defining why your business exists and how it provides value.

Core values

The beliefs you find most important and strongly stand for as a business.

Brand Personality

Adjectives to fit your brand and give your business a human touch.

Brand Message

Summing it all up in a clear statement that explains exactly what you do.

Lisa Furze, Sydney-based brand consultant & designer

Your brand consultant

Hey there! I’m Lisa Furze and I’m a brand consultant & designer who helps service-based entrepreneurs and business owners create clear, compelling branding so they can stand out and attract clients that are a perfect fit for them.

Subscribe to the email list for valuable branding & business tips and get the free workbook delivered straight to your inbox.

Learn how to develop captivating branding for your service-based business with this free 12-page PDF workbook. Subscribe for your free download.
This 12-page guide will take you step-by-step through the process of building a stand-out brand for your service-based business. Subscribe to receive your free PDF download.