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Branding basics

Tips for creating an AHPRA-compliant website for your mental health business.

How to create an AHPRA-compliant website that still feels like you

What branding means for mental health professionals

Write out the core brand values for your business to connect with like-minded clients and give your brand direction.

How to write brand values for your business

This comprehensive list of adjectives will help you find the right words to describe your brand.

List of 160 brand personality traits for your business

Your business needs both a strong brand message and also effective marketing message. To learn about the difference between the two, read this post.

Brand message vs marketing message. What’s the difference?

Tips for creating a brand personality and voice that your audience will find relatable and engaging.

Tips for creating a relatable brand personality

Easy-to-understand definitions to explain the difference between common branding terms. Learn the difference between a "brand" and a "brand identity" and how each of those are more than simply a logo!

Brand vs brand identity vs logo and which do you need?

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

Here are 6 tips to help you with choosing a brand name for your business, if you're feeling stuck.

6 tips for choosing a brand name for your new business

Here's how to define a brand purpose that will resonate with your target audience and attract more clients to your business.

Defining a brand purpose that motivates your ideal client

Personal brand strategy for service-based entrepreneurs

Here are some examples of client profile questions that go deeper than the usual demographic-related questions.

Examples of client profile questions that go beyond demographics

Here are some key reasons why brand values are important to define for your business.

Why brand values are important for connecting with clients

Having clarity on your brand is such a powerful way to build the kind of business you dream of. So, here are 12 questions for better brand clarity to help get you there!

12 questions for better brand clarity in your business

Storytelling is an impactful way to connect with your audience and establish your brand. Here's how to create a brand story that will draw in clients and keep them coming back.

How to create a brand story that captivates your clients

Learn about the importance of branding in marketing and why it's crucial to develop your brand voice before you reach out to your target market.

The importance of branding in marketing

How you can develop a brand voice for your business that sells your services and keeps your audience engaged.

How to develop a brand voice that sells your services

This simple exercise is easy for anyone and will help you with writing a brand message that explains exactly what you do, for who, and why.

An easy exercise for writing a brand message

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Resources

Aligned Attraction Branding Method
Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle

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