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Lisa Furze
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Branding basics

What branding means for mental health professionals

Write out the core brand values for your business to connect with like-minded clients and give your brand direction.

How to write brand values for your business

This comprehensive list of adjectives will help you find the right words to describe your brand.

List of 160 brand personality traits for your business

Your business needs both a strong brand message and also effective marketing message. To learn about the difference between the two, read this post.

Brand message vs marketing message. What’s the difference?

Tips for creating a brand personality and voice that your audience will find relatable and engaging.

Tips for creating a relatable brand personality

Easy-to-understand definitions to explain the difference between common branding terms. Learn the difference between a "brand" and a "brand identity" and how each of those are more than simply a logo!

Brand vs brand identity vs logo and which do you need?

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

Here are 6 tips to help you with choosing a brand name for your business, if you're feeling stuck.

6 tips for choosing a brand name for your new business

Here's how to define a brand purpose that will resonate with your target audience and attract more clients to your business.

Defining a brand purpose that motivates your ideal client

Personal brand strategy for service-based entrepreneurs

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Lisa Furze

Brand Consultant & Designer

Strategic brand and website creation for established service providers ready to align their online presence with the level of their work.

© 2026 Lisa Furze

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Branding resources

Aligned Attraction Branding Method
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle
Colour Palettes for Health Practitioners

Get in touch

hello@lisafurze.com

Monday—Friday
9:00am—5:00pm AET