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logo design

Logo design tips to help you develop strong ideas for your business as you create your brand identity.

Logo design tips to help you come up with strong ideas

Easy-to-understand definitions to explain the difference between common branding terms. Learn the difference between a "brand" and a "brand identity" and how each of those are more than simply a logo!

Brand vs brand identity vs logo and which do you need?

Why brand identity is important for your business and how it helps the success of your business.

Why brand identity is important for your business

Here are somethings to think about before you DIY your logo. Take the time to consider what you're investing in!

Before you DIY your logo, consider these important points

Find out which of the 7 types of logos will work best for your business.

Which of the 7 types of logos to use for your business

Logos are a central part of your business's visual branding and should be the product of a careful and well-thought-out design process. Here are some reasons why they are worth investing in.

The true value of logo design and why logos are worth investing in

Here's what style guides should include in detail so that they can be used to maintain consistent brand identities.

What all style guides should include in detail

A complete guide to creating a brand that perfectly suits your business

A complete guide to creating a brand for your small business

Stop using logo templates: the reasons why they hurt your brand

Stop using logo templates: the reasons why they hurt your brand

8 key points for logo design and how to apply them

8 key points for logo design and how to apply them

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Resources

Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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