Skip to content
Lisa Furze
  • WORK WITH ME
  • CASE STUDIES
  • BLOG
  • FREE CLARITY CALL

Branding basics

Just what is brand culture, how do you build it, and why would you want to? Learn about the benefits and how to gain them in this post.

What is brand culture all about and how do you build it?

Read this post to learn what brand strategy is and how to use brand strategy to grow your brand and business.

What is brand strategy and why is it necessary?

There are some fundamental differences between art and design and they explain why design is the thing that gets your business ahead. Read the post to learn more!

The difference between art and design, and how design solves business problems

What is brand equity? Learn here and find out what it means for small businesses.

What is brand equity and what does it mean for small businesses?

Defining your core brand values is a crucial part of establishing your brand's foundation. Read this guide to find tips and ideas for how to develop brand values that help your business to stand out.

The essential guide to defining your core brand values

Working out how to get your business to stand out doesn’t have to be something to stress out over. Follow this simple, straightforward advice, and learn how to grow your brand and business organically.

How to stand out and grow organically with authentic branding

How a brand identity is the key to unlocking a visual identity that will help you connect with your customers and stand out.

How to use a brand foundation to build an engaging, profitable brand

You can use this quiz to help you define the brand personality of your business. Knowing your brand personality will enable you to better strategise your branding and marketing, and connect with your target demographic.

Brand Personality Quiz: Discover the traits of your business

Your ideal client is at the very foundation of the success or failure of your business. You need to know exactly who they are so you can focus your messaging and more effectively sell your services.

Why you need to define your ideal client

Are you confused about what separates branding and marketing? Read this to learn the differences between the two terms and how to use them successfully in your business!

What you need to know about branding and marketing

Here's how using consistent branding helps to strengthen the relationship with your customers, and grow your business.

How using consistent branding will grow your business

6 quick tips for writing a tagline that inspires your customers

6 quick tips for writing a tagline that inspires your clients

Download The Branding Intro Workbook to get you started on the track to an amazing brand strategy for your business

Core Brand Pillars Workbook: a resource for businesses

What is branding and why is it important?

What is branding and why is it important?

Newer posts
← Previous Page1 Page2

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

Get around

Work With Me
See Case Studies
Read the Blog
Take the Course
Get a Website Review
Book a Clarity Call

View Your Cart
Checkout

Terms & Conditions / Privacy

Resources

Aligned Attraction Branding Method
Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle

Connect

hello@lisafurze.com

Monday—Friday
9:00am—5:00pm AEST

Pinterest Instagram Behance

© 2025 Lisa Furze • Built with GeneratePress