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Brand identity & design

Using Pinterest can be a great way to grow awareness of your brand and drive traffic to your website. Here are design tips to help you create Pinterest pins that get clicks.

How to design Pinterest pins that get clicks

Do you have a website? Here are 6 key design elements to consider so that you can make sure your website is performing as well as it can.

6 visual elements of every well-designed website

How to choose your brand fonts and design beautiful typography for your website and everywhere else.

How to create a beautiful typographic hierarchy

Are you spending hours tweaking your logo and brand colours? Here's how to stop wasting time and start designing strategically.

How to stop wasting time designing your brand identity

Logo design tips to help you develop strong ideas for your business as you create your brand identity.

Logo design tips to help you come up with strong ideas

How to create branding that aligns with the value of what you do so you can attract dream clients who are most likely to purchase your premium services.

How to communicate value and sell high-ticket services

How to choose a brand identity colour palette for your business that sets the right tone and meet the expectations of your target audience.

How to choose your brand identity colour palette

A step-by-step guide on how to create a moodboard as you prepare to design a new brand identity for your business.

How to create a moodboard for your new brand identity

Here are some tips on giving constructive design feedback when working with a graphic designer on a project for your business.

How to give good design feedback to your graphic designer

Why brand identity is important for your business and how it helps the success of your business.

Why brand identity is important for your business

How to set up a good typographic hierarchy for your brand identity and improve the readability of your site.

Why typographic hierarchy is an important part of your brand

Here are somethings to think about before you DIY your logo. Take the time to consider what you're investing in!

Before you DIY your logo, consider these important points

Find out which of the 7 types of logos will work best for your business.

Which of the 7 types of logos to use for your business

Case study: see the design process behind the development of this new brand identity for florist, Chamre

Case study: Brand identity, print and website design for florist, Chamre

RGB and CMYK are two of the most commonly used colour modes in design. But when should you use each one? Read this post to learn more!

Understanding colour modes and how to them in design

Here are a few things you can consider when it comes to choosing the right graphic designer to work with. These tips will help you make a good decision and hopefully lead you to selecting a designer you can comfortably work with long-term!

6 tips for choosing the right graphic designer for your business

Consistent branding is so important to profitable businesses. Here are the pieces of your brand identity to check when you're maintaining consistency.

How to maintain a consistent brand identity: things to check

Logos are a central part of your business's visual branding and should be the product of a careful and well-thought-out design process. Here are some reasons why they are worth investing in.

The true value of logo design and why logos are worth investing in

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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