Skip to content
  • About
  • Website Elevation
  • Case Studies
  • Insights
  • Book a call
  • About
  • Website Elevation
  • Case Studies
  • Insights
  • Book a call

Brand identity & design

How to set up a good typographic hierarchy for your brand identity and improve the readability of your site.

Why typographic hierarchy is an important part of your brand

Here are somethings to think about before you DIY your logo. Take the time to consider what you're investing in!

Before you DIY your logo, consider these important points

Find out which of the 7 types of logos will work best for your business.

Which of the 7 types of logos to use for your business

RGB and CMYK are two of the most commonly used colour modes in design. But when should you use each one? Read this post to learn more!

Understanding colour modes and how to them in design

Here are a few things you can consider when it comes to choosing the right graphic designer to work with. These tips will help you make a good decision and hopefully lead you to selecting a designer you can comfortably work with long-term!

6 tips for choosing the right graphic designer for your business

Consistent branding is so important to profitable businesses. Here are the pieces of your brand identity to check when you're maintaining consistency.

How to maintain a consistent brand identity: things to check

Logos are a central part of your business's visual branding and should be the product of a careful and well-thought-out design process. Here are some reasons why they are worth investing in.

The true value of logo design and why logos are worth investing in

Do you sometimes create graphic designs for your small business? If you do, then it's super important that you have the ability to evaluate the effectiveness of your work. Here are some questions to keep in mind when designing.

5 useful questions for self-critiquing design work for your business

Hiring a professional graphic designer to take care of the visual aspects of your business has many great advantages. If you're weighing the options, and are considering making an important investment into your business's image, read this post to learn some of the benefits!

Should you hire a graphic designer for your small business?

Need some inspiration? These hand-picked colour palettes will inspire you to create some gorgeous new branding or any kind of design work.

22 hand-picked colour palettes for your next project

« Prev Page1 Page2 Page3 Next »

Lisa Furze

Brand Consultant & Designer

Strategic brand and website creation for established service providers ready to align their online presence with the level of their work.

© 2026 Lisa Furze

Get Around

About
Brand & Website Elevation
Case Studies
Insights
Brand Messaging Course
Book a Clarity Call

View Your Cart
Checkout

Terms & Conditions / Privacy

Branding resources

Aligned Attraction Branding Method
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle
Colour Palettes for Health Practitioners

Get in touch

hello@lisafurze.com

Monday—Friday
9:00am—5:00pm AET