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  • Website Elevation
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Lisa Furze

Split testing is a simple but powerful tool that you can use to improve your landing and sales pages and gain better conversion rates. Learn more in this post!

What is split testing and how to use it to improve your site

Personal brand strategy for service-based entrepreneurs

Every entrepreneur has goals for their business. Here's how to align your business goals to brand strategies so you can make better progress.

How to align your business goals to brand strategies

The brand experience of your service-based business is a crucial part of growing a loyal client-base and developing your brand in general. Learn more in this post.

Why you need to design a great brand experience

Here are some examples of client profile questions that go deeper than the usual demographic-related questions.

Examples of client profile questions that go beyond demographics

Follow these 4 steps to create more visibility for your brand and build brand awareness for your service-based business organically.

How to build brand awareness organically in 4 steps

Learn 4 of the biggest benefits you'll gain by narrowing your focus and choosing a niche for your services.

4 major benefits of choosing a niche for your services

A step-by-step guide on how to create a moodboard as you prepare to design a new brand identity for your business.

How to create a moodboard for your new brand identity

Here are some key reasons why brand values are important to define for your business.

Why brand values are important for connecting with clients

Simple tips to help you create a high converting website design to earn you more subscribers, leads and clients!

5 tips for a high-converting website design

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Lisa Furze

Brand Consultant & Designer

Strategic brand and website creation for established service providers ready to align their online presence with the level of their work.

© 2026 Lisa Furze

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Branding resources

Aligned Attraction Branding Method
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle
Colour Palettes for Health Practitioners

Get in touch

hello@lisafurze.com

Monday—Friday
9:00am—5:00pm AET