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Improving your brand

Here are the simple steps you need to measure the strength of your brand and branding. Regularly reviewing these steps will allow you to build the strongest possible brand for your business.

3 steps to measure the strength of your brand

Investing in your branding can be a big step, so here are some key signs that you're ready to take the leap.

When is it a good time to invest in your branding?

Your business deserves to gain the attention of your target audience, so you can make an impact on their lives. Here are tips to make sure your brand stands out.

Is your brand remarkable? Tips to make it stand out more

Looking to elevate your service-based business? Here are 3 big reasons why you should focus on building a stronger brand.

3 big reasons to brand your service-based business

Keep finding yourself working with non-ideal clients? Clients who just aren't a good fit for your services? Here's what you can do to stop that from happening.

What to do if you keep attracting non-ideal clients

As a service-based business owner, you're going to run into sales objections as part of what you do. But here's how branding can help you address your client's concerns in advance and make your sales process as smooth as possible.

How branding helps you to overcome sales objections

What does it mean to be branding proactively, versus branding reactively? I break it down in this post with 4 questions you can ask yourself about your business.

Are you building your brand proactively, or reactively?

Here are some basic, brand-based writing prompts so you can create website headlines that your target audience will find irresistible.

Writing prompts for creating compelling website headlines

Split testing is a simple but powerful tool that you can use to improve your landing and sales pages and gain better conversion rates. Learn more in this post!

What is split testing and how to use it to improve your site

The brand experience of your service-based business is a crucial part of growing a loyal client-base and developing your brand in general. Learn more in this post.

Why you need to design a great brand experience

Simple tips to help you create a high converting website design to earn you more subscribers, leads and clients!

5 tips for a high converting website design

How a lack of brand strategy may be preventing you from growing and developing your business to its fullest extent.

Is a lack of brand strategy holding your business back?

Having clarity on your brand is such a powerful way to build the kind of business you dream of. So, here are 12 questions for better brand clarity to help get you there!

12 questions for better brand clarity in your business

Here's how you can make sure your website is welcoming new leads and prospects to your business.

Is your website welcoming new leads to your brand?

Why brand identity is important for your business and how it helps the success of your business.

Why brand identity is important for your business

If you're confused about what branding involves, read this post to learn the 4 basic steps of branding you need to take.

The 4 branding basics you need to unleash your business

How to get more clients to your small business by taking a targeted approach to your branding. Read the post to learn more!

Branding tips to get more clients to your small business

How to rebrand to reach your business goals faster. Keeping your brand aligned with your current business goals are crucial for good brand strategy.

How to rebrand to reach your business goals faster

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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