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service-based business

6 tactics you can use to inject scarcity into your service-based business marketing and create urgency and desirability around your offers.

How to add scarcity to your service-based business

6 tips for choosing a brand name for your new business

Long-lasting client relationships are the key to a sustainable, profitable business. Here's why branding plays such a pivotal role in creating long-term loyalty and establishing strong connections.

Why branding is the key to building lasting client relationships

How to communicate value and sell high-ticket services

How to build brand awareness organically in 4 steps

Learn 4 of the biggest benefits you'll gain by narrowing your focus and choosing a niche for your services.

4 major benefits of choosing a niche for your services

Is your website welcoming new leads to your brand?

Your business needs a USP (unique selling proposition) so it can stand out and capture the attention of prospective clients. Learn more!

How to find the USP for your service-based business

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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The Branding Intro Workbook
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Guide to Brand Values
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The Branding Companion eBook

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