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niche

Here are some examples of client profile questions that go deeper than the usual demographic-related questions.

Examples of client profile questions that go beyond demographics

Learn 4 of the biggest benefits you'll gain by narrowing your focus and choosing a niche for your services.

4 major benefits of choosing a niche for your services

Your ideal client is at the very foundation of the success or failure of your business. You need to know exactly who they are so you can focus your messaging and more effectively sell your services.

Why you need to define your ideal client

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

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