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ideal client

Keep finding yourself working with non-ideal clients? Clients who just aren't a good fit for your services? Here's what you can do to stop that from happening.

What to do if you keep attracting non-ideal clients

As a service-based business owner, you're going to run into sales objections as part of what you do. But here's how branding can help you address your client's concerns in advance and make your sales process as smooth as possible.

How branding helps you to overcome sales objections

Here's how branding helps you to sell your service-based offerings before people have even reached out to speak with your directly.

How to sell more of your service-based offerings

Growing your audience isn't same thing as growing your brand. Read this post to find out what it really means to have a strong brand.

Can you have a strong brand even with a small audience?

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

Long-lasting client relationships are the key to a sustainable, profitable business. Here's why branding plays such a pivotal role in creating long-term loyalty and establishing strong connections.

Why branding is the key to building lasting client relationships

Here's how to define a brand purpose that will resonate with your target audience and attract more clients to your business.

Defining a brand purpose that motivates your ideal client

How branding will help you generate quality leads who are more likely to be a great fit for your services and convert into clients.

How to generate quality leads to your service-based business

Here are a few ways to integrate exclusivity in your marketing so you can build a desirable brand and gain better clients.

Using exclusivity in your marketing to build a desirable brand

Every entrepreneur has goals for their business. Here's how to align your business goals to brand strategies so you can make better progress.

How to align your business goals to brand strategies

The brand experience of your service-based business is a crucial part of growing a loyal client-base and developing your brand in general. Learn more in this post.

Why you need to design a great brand experience

Here are some examples of client profile questions that go deeper than the usual demographic-related questions.

Examples of client profile questions that go beyond demographics

Learn 4 of the biggest benefits you'll gain by narrowing your focus and choosing a niche for your services.

4 major benefits of choosing a niche for your services

Here are some key reasons why brand values are important to define for your business.

Why brand values are important for connecting with clients

Storytelling is an impactful way to connect with your audience and establish your brand. Here's how to create a brand story that will draw in clients and keep them coming back.

How to create a brand story that captivates your clients

Here's how you can make sure your website is welcoming new leads and prospects to your business.

Is your website welcoming new leads to your brand?

If you're confused about what branding involves, read this post to learn the 4 basic steps of branding you need to take.

The 4 branding basics you need to unleash your business

How to set up a good typographic hierarchy for your brand identity and improve the readability of your site.

Why typographic hierarchy is an important part of your brand

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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