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brand strategy

What branding means for mental health professionals

Write out the core brand values for your business to connect with like-minded clients and give your brand direction.

How to write brand values for your business

This comprehensive list of adjectives will help you find the right words to describe your brand.

List of 160 brand personality traits for your business

Here are the simple steps you need to measure the strength of your brand and branding. Regularly reviewing these steps will allow you to build the strongest possible brand for your business.

3 steps to measure the strength of your brand

Are you spending hours tweaking your logo and brand colours? Here's how to stop wasting time and start designing strategically.

How to stop wasting time designing your brand identity

What does it mean to be branding proactively, versus branding reactively? I break it down in this post with 4 questions you can ask yourself about your business.

Are you building your brand proactively, or reactively?

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

Here's why branding doesn't start with your logo design and how you should actually go about creating your brand.

Why your logo is not your brand and how to start branding

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

How to create branding that aligns with the value of what you do so you can attract dream clients who are most likely to purchase your premium services.

How to communicate value and sell high-ticket services

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Lisa Furze

Brand Consultant & Designer

Strategic brand and website creation for established service providers ready to align their online presence with the level of their work.

© 2026 Lisa Furze

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Branding resources

Aligned Attraction Branding Method
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle
Colour Palettes for Health Practitioners

Get in touch

hello@lisafurze.com

Monday—Friday
9:00am—5:00pm AET