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brand strategy

This comprehensive list of adjectives will help you find the right words to describe your brand.

List of 160 brand personality traits for your business

Here are the simple steps you need to measure the strength of your brand and branding. Regularly reviewing these steps will allow you to build the strongest possible brand for your business.

3 steps to measure the strength of your brand

Are you spending hours tweaking your logo and brand colours? Here's how to stop wasting time and start designing strategically.

How to stop wasting time designing your brand identity

What does it mean to be branding proactively, versus branding reactively? I break it down in this post with 4 questions you can ask yourself about your business.

Are you building your brand proactively, or reactively?

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

Here's why branding doesn't start with your logo design and how you should actually go about creating your brand.

Why your logo is not your brand and how to start branding

5 steps to creating a client-centric brand so you can resonate with your audience and provide what they truly need and desire.

5 steps to creating a client-centric brand

How to create branding that aligns with the value of what you do so you can attract dream clients who are most likely to purchase your premium services.

How to communicate value and sell high-ticket services

Here's how to define a brand purpose that will resonate with your target audience and attract more clients to your business.

Defining a brand purpose that motivates your ideal client

Here are a few ways to integrate exclusivity in your marketing so you can build a desirable brand and gain better clients.

Using exclusivity in your marketing to build a desirable brand

Personal brand strategy for service-based entrepreneurs

Every entrepreneur has goals for their business. Here's how to align your business goals to brand strategies so you can make better progress.

How to align your business goals to brand strategies

The brand experience of your service-based business is a crucial part of growing a loyal client-base and developing your brand in general. Learn more in this post.

Why you need to design a great brand experience

Here are some examples of client profile questions that go deeper than the usual demographic-related questions.

Examples of client profile questions that go beyond demographics

Follow these 4 steps to create more visibility for your brand and build brand awareness for your service-based business organically.

How to build brand awareness organically in 4 steps

How a lack of brand strategy may be preventing you from growing and developing your business to its fullest extent.

Is a lack of brand strategy holding your business back?

How to use your values, passions and ideas of success to figure out your business “why”.

Discovering your “why” and how it drives your business to success

If you’re putting together a brand strategy, you’ll want to work through these 7 questions that will help you get total clarity on where you want your brand to be.

Brand strategy questions to ask when discovering your brand direction

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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