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Marketing & touchpoints

Here's a breakdown of each level of a simple marketing funnel you can use to grow an audience for your brand and find ideal clients.

How to use digital marketing to grow your brand

Using Pinterest can be a great way to grow awareness of your brand and drive traffic to your website. Here are design tips to help you create Pinterest pins that get clicks.

How to design Pinterest pins that get clicks

Must-have tips to keep in mind as you create your lead magnet quiz, so you can generate high-quality leads for your business.

6 tips for designing your lead magnet quiz

Content creation is an important part of any digital marketing strategy. But to do it effectively, you've got to keep some important brand-related things in mind.

A guide to creating content that generates leads

Here's how branding helps you to sell your service-based offerings before people have even reached out to speak with your directly.

How to sell more of your service-based offerings

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

Here are a few ways to integrate exclusivity in your marketing so you can build a desirable brand and gain better clients.

Using exclusivity in your marketing to build a desirable brand

Learn about the importance of branding in marketing and why it's crucial to develop your brand voice before you reach out to your target market.

The importance of branding in marketing

Are you confused about what separates branding and marketing? Read this to learn the differences between the two terms and how to use them successfully in your business!

What you need to know about branding and marketing

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Resources

Aligned Attraction Branding Method
Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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