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Brand identity & design

Do you sometimes create graphic designs for your small business? If you do, then it's super important that you have the ability to evaluate the effectiveness of your work. Here are some questions to keep in mind when designing.

5 useful questions for self-critiquing design work for your business

Hiring a professional to take care of the visual aspects of your business has many great advantages. If you're weighing the options, and are considering making an important investment into your business's image, read this post to learn some of the benefits!

Should you hire a graphic designer for your small business?

Need some inspiration? These hand-picked colour palettes will inspire you to create some gorgeous new branding or any kind of design work.

22 hand-picked colour palettes for your next project

Choosing a your brand colours is a crucial part of developing your visual brand identity. These six FREE online tools will give you endless inspiration and help you to refine your choice.

6 free online tools to help you pick iconic brand colours

If you're running a business, you can't avoid typing documents here and there. For things your customers will see make sure your work looks professional by using these 5 typography tips.

5 typography tips to refer to when designing for your business

Here's what style guides should include in detail so that they can be used to maintain consistent brand identities.

What all style guides should include in detail

Stop using logo templates: the reasons why they hurt your brand

Stop using logo templates: the reasons why they hurt your brand

5 essential visual brand identity elements your business needs

5 essential brand identity elements your business needs

8 key points for logo design and how to apply them

8 key points for logo design and how to apply them

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Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
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Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
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