Your quiz result
Your brand personality is
generous & spirited.
A brand that truly brings out the best.
You’re a brand that loves to support the things it stands for, and does so with true conviction. You value community and co-operation, and believe in taking responsibility to give back more than you take.
You’re extremely in-tune to the needs of your audience and clients, and are always highly considerate of their experience as they interact with your brand. As a result, your audience stand solidly by you.
This is an example of a branding project that fits this type of personality. Click here to check out the full case study!
Your brand personality strengths
01. Brand loyalty
As a brand that gives so much, your audience love to support you and see you win. You tend to attract true fans.
02. Strength in co-operation
You know how to listen. Instead of assuming to have all the answers, you work collaboratively with your clients to uncover the best possible solutions.
03. Contagious enthusiasm
With so much dedication to what you do, your passion spills out and influences your community in all sorts of positive ways.
Make this personality all yours.
Here are closely aligned traits that you can also consider in describing your brand personality. My suggestion is to have three distinct traits that collectively describe the voice and tone of your brand.
And don’t be afraid of branching out to some other unique traits that highlight the interesting or quirky sides of your brand! Those are the kind of traits that make your brand feel truly one-of-a-kind.
Why you need to share more of that personality
It helps people feel more connected.
Humans like connecting with humans. And the thing that makes us human is the fact that we cook our food… Oh, and also our personalities. We may be talking about businesses but guess what? Businesses are made of people! Let that shine through in the voice of your brand and the experience you deliver.
You’ll stand out more.
The purpose of branding is to differentiate your business from others in your industry. Just as two people doing the same job can make very different impacts based on their attitudes, the same is true for brands.
It’ll make your business more exciting.
A business on its own can be kinda dry and uninspiring. Personality — a foundational pillar of your brand — breathes life into your business and help it make more of an impact. This is also great for building awareness and recognisability of your business.
Your brand personality is one of three foundational pillars of an impactful brand.
The unique combination of your brand pillars will set your business apart and attract YOUR ideal clients.
Continue defining your brand with the Core Brand Pillars Workbook.
So, how do you integrate your brand personality into your business?
In your messaging.
This is the way your brand “speaks”, such as on your website or in your marketing.
Add personality through:
- your word choice
- your sense of humour and the jokes you use
- the way you talk about the goals of your audience
- the way you talk about the mission of your brand
In your visual branding.
The visuals associated with your brand has a big impact on the impression you give to your audience.
Add personality through:
- your logo design
- your brand palette
- the type of images you use
- the typefaces you choose and the way you implement them
- additional graphic elements, like patterns, illustrations and textures
Wondering whose advice you're hearing?
Hi! I’m Lisa Furze (“furs” like what my cat, Pixel, leaves all over the place) and I’m a brand consultant and designer who works with business owners to craft compelling branding that showcases the amazing value of their work and strengthens the visibility of their businesses online.
I know that brand personality is a key ingredient in developing a brand that truly resonates with your audience, and hope this quiz has helped you define yours!
But don’t stop there…
Your brand personality is one of three core pillars that lays the foundation of your brand. To continue defining what your brand stands for and how to show up in a way that will most impact your ideal clients, download my FREE branding workbook and learn what your unique combination of brand traits are.