Your quiz result
Your brand personality is
charming & sincere.
The kind of brand that attracts devoted clients.
You build engaged relationships with people who truly want to support your business and work with you. You love making people feel positive and motivated, and are in-tune to the needs and well-being of your audience.
As a brand, you’re highly principled and ethical. It’s all about sticking to your word and delivering on the value you promise to clients. Your brand honours hard work, and feels an important responsibility to give more than it takes.
Design suggestions
- Neutral colour palettes or fresh, bright colours
- Clean, modern san-serif fonts, set small with wide spacing
- Lots of white space
- Softly coloured backgrounds (rather than stark white)
- Natural looking photography that isn’t overly composed or edited
Project spotlight
This is an example of a branding project that fits this type of personality. Click here to check out the full case study!
Your brand personality strengths
01. An engaged audience
You excel at story-telling and making your audience feel genuinely connected to your brand.
02. The go-to brand for advice
You focus on the positives and building people up. Your audience can rely on you for optimistic insights and advice.
03. Effortlessly client-focused
Without even trying, you feel your clients’ best interests at heart — something they appreciate and remember when it comes to referring others to your services.
Make this personality all yours.
Here are closely aligned traits that you can also consider in describing your brand personality. My suggestion is to have three distinct traits that collectively describe the voice and tone of your brand.
And don’t be afraid of branching out to some other unique traits that highlight the interesting or quirky sides of your brand! Those are the kind of traits that make your brand feel truly one-of-a-kind.
Charismatic
Cheerful
Compassionate
Considerate
Dedicated
Empathetic
Enthusiastic
Friendly
Generous
Gentle
Gracious
Intuitive
Lovable
Optimistic
Passionate
Reliable
Sweet
Warm
Project spotlight
This is another example of a branding project that fits this type of personality. Click here to check out the full case study!
Why you need to share more of that personality
It helps people feel more connected.
Humans like connecting with humans. And the thing that makes us human is the fact that we cook our food… Oh, and also our personalities. We may be talking about businesses but guess what? Businesses are made of people! Let that shine through in the voice of your brand and the experience you deliver.
You’ll stand out more.
The purpose of branding is to differentiate your business from others in your industry. Just as two people doing the same job can make very different impacts based on their attitudes, the same is true for brands.
It’ll make your business more exciting.
A business on its own can be kinda dry and uninspiring. Personality — a foundational pillar of your brand — breathes life into your business and help it make more of an impact. This is also great for building awareness and recognisability of your business.
Your brand personality is one of three foundational pillars of an impactful brand.
The unique combination of your brand pillars will set your business apart and attract YOUR ideal clients.
Continue defining your brand with the Core Brand Pillars Workbook.
So, how do you integrate your brand personality into your business?
In your messaging.
This is the way your brand “speaks”, such as on your website or in your marketing.
Add personality through:
- your word choice
- your sense of humour and the jokes you use
- the way you talk about the goals of your audience
- the way you talk about the mission of your brand
In your visual branding.
The visuals associated with your brand has a big impact on the impression you give to your audience.
Add personality through:
- your logo design
- your brand palette
- the type of images you use
- the typefaces you choose and the way you implement them
- additional graphic elements, like patterns, illustrations and textures
Wondering whose advice you're hearing?
Hi! I’m Lisa Furze (“furs” like what my cat, Pixel, leaves all over the place) and I’m a brand consultant and designer who works with business owners to craft compelling branding that showcases the amazing value of their work and strengthens the visibility of their businesses online.
I know that brand personality is a key ingredient in developing a brand that truly resonates with your audience, and hope this quiz has helped you define yours!
But don’t stop there…
Your brand personality is one of three core pillars that lays the foundation of your brand. To continue defining what your brand stands for and how to show up in a way that will most impact your ideal clients, download my FREE branding workbook and learn what your unique combination of brand traits are.
