Hope & Way
Rediscover your confidence through holistic healing.
Founder, Samara Al Badri, wanted to kick off her new business with a solid foundation and strong message, so I worked with her to develop the messaging, visual branding and website for Hope & Way.
Hope & Way aims to provide a safe community for people as they learn about holistic healing and discover their own journey to better health. It’s branding needed to inspire its audience and communicate its simple, grounded message of continued learning and finding your own path forward.
Logo & identity design
Tagline & messaging
Earthy, grounded designs
Some of the attributes Samara and I uncovered for her brand included “calm”, “encouraging” and “welcoming”. It was important to use design to create an experience that gave the brand’s audience room to breathe and relax.
The visual branding uses plenty of white space, nature-inspired imagery and clean typography to encourage a sense of ease. The messaging invites the audience to come together and learn from one another.
“Holistic healing is all about the journey and everything you learn along the way.”
Hope & Way
“I loved how Lisa was able to pull together and define my business brand and values. I can’t wait to present my new look to the world.”
Brand consultant & designer
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