Hope & Way logo design

Hope & Way

Rediscover your confidence through holistic healing.

The goal

Founder, Samara Al Badri, wanted to kick off her new business with a solid foundation and strong message, so I worked with her to develop the messaging, visual branding and website for Hope & Way.

Hope & Way aims to provide a safe community for people as they learn about holistic healing and discover their own journey to better health. It’s branding needed to inspire its audience and communicate its simple, grounded message of continued learning and finding your own path forward.


Brand strategy
Logo & identity design
Tagline & messaging

Brand messaging example for holistic health
Brand messaging examples

Earthy, grounded designs

Some of the attributes Samara and I uncovered for her brand included “calm”, “encouraging” and “welcoming”. It was important to use design to create an experience that gave the brand’s audience room to breathe and relax.

The visual branding uses plenty of white space, nature-inspired imagery and clean typography to encourage a sense of ease. The messaging invites the audience to come together and learn from one another.

“Holistic healing is all about the journey and everything you learn along the way.”

Hope & Way

Holistic health company submark design
Holistic brand purpose
Brand messaging examples
Brand messaging taglines
Brand imagery
Brand design graphic elements
Brand style guide page examples
Hope & Way logo design

“I loved how Lisa was able to pull together and define my business brand and values. I can’t wait to present my new look to the world.”

Julie-Ann Wrightson

Holistic health company brand identity and messaging
Lisa Furze, Sydney-based brand consultant & designer

Brand consultant & designer
Lisa Furze

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