A flavour filtering tool to help wine sellers make recommendations to their guests.
VineSleuth founder, Amy Gross, wanted to refresh the business's website (along with sister brand Wine4.Me) and make the brand's mission clear for its target audience.
The aim was to update the brand's look and message so that its value as a powerful marketing tool for the wine industry would be unmistakeable.
VineSleuth website »
Brand strategy
Logo & identity design
Messaging
Website & landing pages
Lead magnet designs
In the new brand identity and website, it was important to balance an exciting, revitalised look with the grounded, traditional expectations of the wine industry. It was crucial that VineSleuth didn't look like a scary disruption or suspicious new tech.
Instead, we wanted to demonstrate the deep appreciation that founder, Amy, has of the industry and the years of understanding she brings to flavour recommendation. We created a friendly, approachable identity design to suit a clean and streamlined web experience that invites people to learn more.
Based on years of research and sensory science, VineSleuth's flavour filter allows guests to indicate their taste preferences and immediately see a list of suggested wines that best suit them.
In both the brand's new logo and wider identity design, I created a set of simple icons to represent the "right wine for me" — which is exactly what VineSleuth helps users to find.
“I really appreciated your process and your thoughtfulness in design. Your willingness to iterate until we got it right was notable, too. I’m eager to show off the website and branding — it looks beautiful and represents the company so well.”
Amy Gross, founder, VineSleuth and Wine4.Me
Project by
Lisa Furze, Brand Designer