"Change work for people at a personal or professional turning point."
As Humanosity founder, Hala Batainah, clarified her vision for the business, she needed an identity design and website that would align with the brand's direction and meet ideal clients where they were at.
With an inviting and uplifting design, the website offers different pathways for people who are looking for focus and clarity on their transformational journeys. The copy and page structure were carefully designed to provide guidance, without becoming prescriptive.
Humanosity website »
Brand strategy
Logo & identity design
Messaging
Website Copywriting & Design
Humanosity's primary message centres around the need for so many of us to slow down and rebuild an understanding of ourselves. Change comes from alignment, not force, and the brand needed to reflect this approach.
It is explorational, grounded and calm, yet deeply powerful. The brand and website had to communicate the enormous impact that can come from building awareness and reclaiming our agency.
With nature-inspired imagery that speaks to the idea of discovery and reconnecting with a natural state of who we are as individuals, and a calm and quietly motivating colour palette of greens and gold, Humanosity's new website delivers its message of the power of its change work.
It now provides a way for people to enter in, connect through the many resources, and learn about the different ways they can choose to move forward.
Project by
Lisa Furze, Brand Designer