Nutritionist brand logo

Christelle Wellness

Your wellness detective.

The goal

Nutritionist, Christelle Sabini, has been working successfully with clients for years, helping to demystify the way our bodies work and understand the adjustments we can make to maintain a happy and healthy lifestyle. With plans to expand her client-base and grow a stronger online presence, Christelle was seeking fresh new branding that would help her reach her target audience.


Brand strategy
Logo & identity design

Wellness coaching brand style guide
Brand designs for wellness coach

Finding balance through clarity

At the core of Christelle’s brand was an understanding that knowledge is what empowers her clients. It’s by educating them about their bodies that they are able to regain the control and freedom to enjoy better health.

Throughout the visual branding, we reflected this idea through concentric circles, representing vitality and empowerment from within, as well as the window logo that emphasises the importance of optimism and a positive outlook.

The result

With a colourful palette and friendly, rounded icons and patterns, Christelle Wellness’s new branding demonstrates the business’s dedication to working alongside clients to uncover the answers they’re looking for, overcome their symptoms, and be uplifted.

The distinct design helps Christelle to create a cohesive brand image that is easy to recognise and maintain across the various platforms she intends to use in her business.

Messaging example for nutrition and wellness coaching brand
Brand messaging example for wellness brand
Brand pattern for wellness coaching business
Brand style guide page examples for wellness brand
Brand imagery for wellness coach
Nutrition and wellness brand logo
Brand icon designs for nutrition and wellness coach
Nutrition and wellness brand logo
Lisa Furze, Sydney-based brand consultant & designer

Brand consultant & designer
Lisa Furze

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