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Improving your brand

How to create a professional brand voice without sounding stiff

Here are the simple steps you need to measure the strength of your brand and branding. Regularly reviewing these steps will allow you to build the strongest possible brand for your business.

3 steps to measure the strength of your brand

Investing in your branding can be a big step, so here are some key signs that you're ready to take the leap.

When is it a good time to invest in your branding?

Your business deserves to gain the attention of your target audience, so you can make an impact on their lives. Here are tips to make sure your brand stands out.

Is your brand remarkable? Tips to make it stand out more

Looking to elevate your service-based business? Here are 3 big reasons why you should focus on building a stronger brand.

3 big reasons to brand your service-based business

Keep finding yourself working with non-ideal clients? Clients who just aren't a good fit for your services? Here's what you can do to stop that from happening.

What to do if you keep attracting non-ideal clients

As a service-based business owner, you're going to run into sales objections as part of what you do. But here's how branding can help you address your client's concerns in advance and make your sales process as smooth as possible.

How branding helps you to overcome sales objections

What does it mean to be branding proactively, versus branding reactively? I break it down in this post with 4 questions you can ask yourself about your business.

Are you building your brand proactively, or reactively?

Here are some basic, brand-based writing prompts so you can create website headlines that your target audience will find irresistible.

Writing prompts for creating compelling website headlines

Split testing is a simple but powerful tool that you can use to improve your landing and sales pages and gain better conversion rates. Learn more in this post!

What is split testing and how to use it to improve your site

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Lisa Furze

Brand Consultant & Designer

Strategic brand and website creation for established service providers ready to align their online presence with the level of their work.

© 2026 Lisa Furze

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Branding resources

Aligned Attraction Branding Method
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook
The Website Message Bundle
Colour Palettes for Health Practitioners

Get in touch

hello@lisafurze.com

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9:00am—5:00pm AET