Brand Voice Mini Guide

The Brand Voice Mini Guide is your essential tool for uncovering and defining the distinct personality of your business. This isn’t just about choosing words — it’s about crafting a powerful connection with your audience and standing out in a crowded market.

Through this comprehensive guide, you’ll be able to uncover a unique tone of voice for your brand. You get the clear, actionable steps to:

• Match your brand voice to the needs of your ideal client.
• Create your brand persona (with 12 examples to help you find one that aligns with your business).
• Define the personality traits that suit your brand and make those traits even more actionable with the “Is/Is Not” Framework.
• See how context can adjust your tone.
• Fill your word banks: Phrases you use, phrases you avoid, brand-specific terms, and the ways you address your audience.

Your brand voice is a crucial element in the way you build a relationship with your target audience. This guide allows you to build a voice that sounds unmistakably like you, will resonate with your ideal clients and help you build a genuine relationship with them.