The Modern Fair
Fine art in the digital age
The Modern Fair is a new online store, selling beautiful abstract prints and items. For the launch of this new brand, I was asked to develop a new name, logo and visual identity that would suit the store’s aesthetic and intention.
The smooth brush script typography, and colour palette of greys and gold, perfectly compliment the style of the designs, and add a touch of luxury and flair without being flashy and excessive.
Refined taste for the contemporary marketplace.
The name links to the mixing of traditional and new — the way in which artists can create as they always have, but now with the ability to market products carrying their designs to customers all over the world, through online showgrounds/displays/fairs. The positive associations with the word “fair” also add a favourable layer.
Brand consultant & designer
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