The Distilled Brand logo design

The Distilled Brand

Clearly articulate who you are and what you do.

The goal

Founder, Ryan Rhoten, was rebranding his company to better communicate the service it offers and attract clients who are the best possible fit. He was looking for fresh new visuals to support the fantastic new name and express the fun, relaxed personality of the brand.


Brand strategy
Logo & identity design

The Distilled Brand messaging
The Distilled Brand secondary logo

A brand you can enjoy a drink with

Working with a name like “The Distilled Brand”, you know it’s going to be a fun project. Ryan brought plenty of thoughts of his own which meant there was lots of building upon ideas and great collaboration.

The driving concept was to create branding that looked like it was lifted right off a classy liquor bottle.

Keeping things uncomplicated

As with all my branding projects, I make it an important aim to create striking-looking branding that can be easily maintained and implemented.

All the branding elements and the resulting files were carefully made to work seamlessly with the website Ryan was creating himself and also with Canva, his editing software of choice.

Brand personality for brand message consultancy
The Distilled Brand messaging
The Distilled Brand messaging and visual identity

The result

With a clever monogram logo, bold colour palette and line graphics that added just the right amount of classy style, the final look captured The Distilled Brand’s appeal as highly capable, go-to experts who also know how to mix fun with serious work.

Clarity, focus and align icon designs
Brand colour palette for brand message consultancy
Line graphics for brand identity design
Brand message consultancy style guide page examples
The Distilled Brand logo design

“This service was simple, an easy to use/follow process and, of course, fun. Working with Lisa on my branding project was truly a delight.”

Ryan Rhoten, Founder of The Distilled Brand

Brand message consultancy visual brand identity design
Lisa Furze, Sydney-based brand consultant & designer

Brand consultant & designer
Lisa Furze

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