Susana Frioni
Igniting women through erotic empowerment.
The goal
In the seven years since the last time Susana had updated her branding, a lot had shifted and evolved in her business. That had left a disconnect between her vision and the actual experience of her brand. It was time to refresh her style to better align with her current, professional image!
Services
Brand strategy
Logo & identity design
Tagline & messaging
The approach
Susana’s branding was built around the idea of “inviting women into a tantalising new world”. Keys and keyholes, silhouettes and images that share just glimpses into another life are all part of the seductive new experience that the branding aimed to create.
The result
Having grown her business for years, Susana was already confident in the values and message of her brand, as well as her knowledge in the audience she helps. Through the branding process, she further clarified her position and we were able to create a bold new visual style that matched the power and allure of her brand.
“I’m thrilled and eager to use everything! Lisa was super professional but very personal. Quick turn around times, communicative, and always thoughtful.”
Susana Frioni
