SMG Labs
Bridging the gap between science and design.
The goal
Stephanie Greer, founder of SMG Labs, was looking to take control of her professional image in order to strengthen her business’s lead generation and gain quality clients.
SMG Labs works with health companies as they develop digital products. As a designer with a background in neuroscience, Stephanie’s business takes a unique role of bridging the gap between science and design, and so it was crucial to communicate both smart creativity as well as research-driven thinking.
Services
Brand strategy
Logo & identity design
Brand messaging
“There’s power in bringing different styles of thinking together.”
SMG Labs
The approach
For SMG Lab’s new branding, Stephanie and I started with elements from her existing website, such as a cool green colour palette which we brightened up to add a friendly vibrancy. That fresh new vibe was further emphasised with the introduction of a bold orange accent colour that is now used on the logo and various icon designs that have become an integral part of the new branding.
“Lisa was very on target with the messaging and look from there which made the whole process easy.”
Stephanie Greer, Founder of SMG Labs
