North of Nine Collective
Contemporary wellness for entrepreneurial women
The goal
North of Nine Collective is a new business focused on helping women to rediscover the passion for the work they do and find fulfilment in their lives. Through individual and group coaching as well as and retreats, North of Nine Collective encourages health and wellness through community.
Our goal was to create a brand experience that would resonate with the ideal client, who we identified as a woman who was smart and inquisitive, but feeling disconnected in her life, with a lack of confidence in what that next step in their life should be. New to mindfulness work, she brings a certain level of scepticism that the Collective acknowledge and counter with humour and self-awareness.
Services
Brand strategy
Logo & identity design
Brand messaging
“Spirituality and self-healing for all the women who just rolled their eyes at the phrase ‘spirituality and self-healing’.”
North of Nine Collective
The approach
Part of the North of Nine Collective message was highlighting the healing aspects of nature and having downtime. We introduced imagery from the Pacific Northwest, where the business has its roots, along with leafy motifs and an earthy colour palette.
The result was a visual design that accurately portrayed the feel of the brand — one of community, gritty femininity and deep roots in nature.
“You have an amazing way with words (we are totally obsessed with the strategy guide you wrote) and you were endlessly patient and supportive with us.
We’re proud of what we’ve accomplished!”
Angie Bisset, North of Nine Collective
