DMoose brand identity design, created by Lisa Furze

DMoose

Premium fitness gear for the everyday athlete

The goal

The founder of DMoose knew his brand was about more than simply the products he sold. He wanted to strengthen the business’s image and position it as a brand that supported the true potential of its customers by promoting full-life balance.

We created a sleek and dynamic brand identity design that encompassed the brand’s ambitious attitude and boldly motivational tone of voice.

Logo designed by FRITO-DESIGNstudio™.

Services

Brand strategy
Brand identity design
Tagline & messaging
Website

DMoose website page, designed by Lisa Furze
DMoose photo
DMoose Instagram story template, designed by Lisa Furze
DMoose tagline, created by Lisa Furze
DMoose brand mission statement
DMoose brand personality

The voice of the brand

Built from pure grit and determination, DMoose is a brand for the goal-driven. It’s founder understands how life can put limitations on us, and it’s up to us to push past them.

It doesn’t tolerate excuses. It’s a brand that tells it like it is. It believes in building the right mindset, as well as physical strength. It’s core values are capture in the brand’s battle-cry, “No More Bull”.

“We don’t hide the good stuff. We give nothing but our best, so you can achieve YOUR best.”

DMoose

DMoose website page, designed by Lisa Furze
DMoose website page, designed by Lisa Furze
DMoose typography, designed by Lisa Furze
DMoose style guide pages, designed by Lisa Furze
DMoose logo banner
DMoose brand messaging, created by Lisa Furze
DMoose logo design
DMoose brand identity design, created by Lisa Furze
Lisa Furze, Sydney-based brand consultant & designer

Brand consultant & designer
Lisa Furze

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