Premium fitness gear for the everyday athlete
The founder of DMoose knew his brand was about more than simply the products he sold. He wanted to strengthen the business’s image and position it as a brand that supported the true potential of its customers by promoting full-life balance.
We created a sleek and dynamic brand identity design that encompassed the brand’s ambitious attitude and boldly motivational tone of voice.
Logo designed by FRITO-DESIGNstudio™.
Brand identity design
Tagline & messaging
The voice of the brand
Built from pure grit and determination, DMoose is a brand for the goal-driven. Its founder understands how life can put limitations on us, and it’s up to us to push past them.
It doesn’t tolerate excuses. It’s a brand that tells it like it is. It believes in building the right mindset, as well as physical strength. It’s core values are capture in the brand’s battle-cry, “No More Bull”.
“We don’t hide the good stuff. We give nothing but our best, so you can achieve YOUR best.”
Brand consultant & designer
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