Christelle Wellness
Your wellness detective.
The goal
Nutritionist, Christelle Sabini, has been working successfully with clients for years, helping to demystify the way our bodies work and understand the adjustments we can make to maintain a happy and healthy lifestyle. With plans to expand her client-base and grow a stronger online presence, Christelle was seeking fresh new branding that would help her reach her target audience.
Services
Brand strategy
Naming
Logo & identity design
Messaging
Finding balance through clarity
At the core of Christelle’s brand was an understanding that knowledge is what empowers her clients. It’s by educating them about their bodies that they are able to regain the control and freedom to enjoy better health.
Throughout the visual branding, we reflected this idea through concentric circles, representing vitality and empowerment from within, as well as the window logo that emphasises the importance of optimism and a positive outlook.
The result
With a colourful palette and friendly, rounded icons and patterns, Christelle Wellness’s new branding demonstrates the business’s dedication to working alongside clients to uncover the answers they’re looking for, overcome their symptoms, and be uplifted.
The distinct design helps Christelle to create a cohesive brand image that is easy to recognise and maintain across the various platforms she intends to use in her business.
