Alissa Vreeland
Connect with yourself, your experiences and your relationships.
The goal
As her business has grown and now encompasses a variety of offers, including courses and retreats, holistic psychotherapist Alissa Vreeland wanted her branding to have a stronger consistency and for her business to be united under a common message.
Services
Brand strategy
Logo & identity design
Messaging
Building on work already done
Alissa is active on social media and already had a lot of business assets that used an assortment of colours that spoke to her and felt aligned to the calm, laid-back and grounded approach she takes to her work.
Rather than completely overhaul her brand’s style and potentially eroding some of the connection and familiarity she’d built with her audience, we focused on tightening up her brand visuals and putting guidelines in place that she could cohesively apply moving forward.
Grounded and insightful
Before working with her, Alissa’s ideal client is someone who’s feeling anxious, lost and stuck in their head. And so, it was important that Alissa’s branding communicated an opposite effect — that by working together, she is able to help them feel self-assured, grounded and motivated.
From the earthy colours, to the calming imagery, the branding builds the image of a place people can come to in order to find a solution to their stress.
“I love what we’ve created! You took my ideas and turned them into something so much more beautiful. I also feel like I have stronger language to include in my copy.”
Alissa Vreeland, Holistic Psychotherapist
The result
Alissa’s new branding elevated the work she’d done already, giving her more command of her business’s image and a stronger ability to keep things consistent as she continues to grow her brand.
“Your professionalism, patience, design skills, and ability to listen to clients and help them turn their words into copy that sells and into images that align with their brand.”
Alissa Vreeland, Holistic Psychotherapist
