![Brand purpose and positioning](https://lisafurze.com/wp-content/uploads/2020/11/AB-banner.jpg)
Alicia Berberich
For direct response copywriting that energises your audience.
The goal
Alicia was looking to upgrade her branding to a level that would capture the impact and energy of the work she does as a copywriter, as well as the bold and lively personality she herself brings to her client relationships.
The new branding needed to bring unity and consistency to Alicia’s business, and help her ideal clients immediately connect with the value of what she offers.
Services
Brand strategy
Logo & identity design
Tagline & messaging
![Alicia Berberich primary logo design](https://lisafurze.com/wp-content/uploads/2020/11/AB-logo-design.jpg)
![Core brand values for copywriter](https://lisafurze.com/wp-content/uploads/2020/11/AB-core-values.jpg)
![Monogram design](https://lisafurze.com/wp-content/uploads/2020/11/AB-monogram-1024x683.jpg)
The approach
As an established business, Alicia already had various business assets that needed to tie into her new branding. That included her published book, “Power Up Your Productivity”, branded photographs and other marketing material.
We used these assets as a foundation to direct the new design, for example by keeping the primary accent colour as a bold and striking red — a colour that perfectly suited Alicia.
Communicating action
![Brand photo](https://lisafurze.com/wp-content/uploads/2020/11/AB-brand-photo-1024x683.jpg)
![Brand messaging example](https://lisafurze.com/wp-content/uploads/2020/11/AB-messaging.jpg)
![Style guide pages for copywriter brand identity design](https://lisafurze.com/wp-content/uploads/2020/11/AB-brand-style-guide.jpg)
![Brand personality traits](https://lisafurze.com/wp-content/uploads/2020/11/AB-brand-personality.jpg)
![Brand positioning and messaging](https://lisafurze.com/wp-content/uploads/2020/11/AB-messaging-2-1024x683.jpg)
![Brand photo](https://lisafurze.com/wp-content/uploads/2020/11/AB-brand-photo-2-1024x683.jpg)
![Brand colour palette](https://lisafurze.com/wp-content/uploads/2020/11/AB-brand-colour-palette.jpg)
![Direct response copy that energises your audience](https://lisafurze.com/wp-content/uploads/2020/11/AB-logo-tagline.jpg)
“I loved how Lisa was able to pull together and define my business brand and values. I can’t wait to present my new look to the world.”
Julie-Ann Wrightson
![Freelance copywriter brand identity design](https://lisafurze.com/wp-content/uploads/2020/11/brand-identity-design-copywriter-scaled.jpg)