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brand awareness

Here's a breakdown of each level of a simple marketing funnel you can use to grow an audience for your brand and find ideal clients.

How to use digital marketing to grow your brand

Content creation is an important part of any digital marketing strategy. But to do it effectively, you've got to keep some important brand-related things in mind.

A guide to creating content that generates leads

As a service-based business owner, you're going to run into sales objections as part of what you do. But here's how branding can help you address your client's concerns in advance and make your sales process as smooth as possible.

How branding helps you to overcome sales objections

Let's look at the difference between the two major marketing strategies — direct response and branding. Which should you be using in your business?

Direct response marketing vs brand marketing

Growing your audience isn't same thing as growing your brand. Read this post to find out what it really means to have a strong brand.

Can you have a strong brand even with a small audience?

Every entrepreneur has goals for their business. Here's how to align your business goals to brand strategies so you can make better progress.

How to align your business goals to brand strategies

Follow these 4 steps to create more visibility for your brand and build brand awareness for your service-based business organically.

How to build brand awareness organically in 4 steps

Lisa Furze

Brand Consultant & Designer

Strategy-led brand development and identity design for service-based entrepreneurs and small business owners.

© Lisa Furze

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Resources

Aligned Attraction Branding Method
Profitable Websites Workshop
Core Brand Pillars Workbook
Brand Personality Quiz
The 8-Step Branding Checklist
Guide to Brand Values
Logo Design Checklist
How to Charge Premium Prices
The Branding Companion eBook

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