Bridging the gap between science and design.
Logo & identity design
“There’s power in bringing different styles of thinking together.”
For SMG Lab’s new branding, Stephanie and I started with elements from her existing website, such as a cool green colour palette which we brightened up to add a friendly vibrancy. That fresh new vibe was further emphasised with the introduction of a bold orange accent colour that is now used on the logo and various icon designs that have become an integral part of the new branding.
“Lisa was very on target with the messaging and look from there which made the whole process easy.”
Stephanie Greer, Founder of SMG Labs
Brand consultant & designer
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