Create a website that says what you actually do
Clearly. Confidently. And without sounding generic.
A simple system to help you write your website copy so it connects, builds trust, and turns visitors into clients
- Know exactly what to say on every page of your website
- Stop sounding vague or like everyone else in your industry
- Create a website that actually reflects the quality of your work
Just $75 $17 to map out and write your website.
If your website doesn’t feel quite right, this is why:
You know your work is valuable and can genuinely help so many people.
BUT when it comes to explaining what you actually do, it can be hard to find the right words.
You’re endlessly tweaking, rewriting sections, and second-guessing everything. But your website feels like it lacks flow and you don’t get visitors taking the next step.
If this is you, the thing you might be missing is a messaging strategy.
A clear system for what to say and where to say it.
The Website Message Bundle gives you a structured way to build your website copy from the ground up. It has a messaging strategy built into the format, so you’re left with a website that flows from top to bottom.
Instead of guessing what to write, you can move through your website with clarity and direction, knowing each section has a purpose and works together to guide your visitors towards taking action.
Inside the Website Message Bundle
1. The Website Message Map
Know exactly what each page needs to say
A comprehensive guide that walks you through your core website pages: home, about, services, and contact.
You’ll learn:
- The purpose of each section
- What to include (and what to avoid)
- How everything flows together
Plus, you’ll get templates and examples so you can start building your own copy as you go.
Valued at $30.00
2. Website Words That Work
Never get stuck on what to write again
Break free over writer’s block and instantly generate compelling ideas for your website (and marketing beyond)!
A collection of prompts designed to help you:
- Spark your creativity
- Ensure your message has the impact it needs
- Write stronger headlines and compelling calls to action
So when you hit a blank page, you’re not starting from scratch.
Valued at $20.00
3. Brand Voice Mini Guide
Sound like yourself — not generic
A simple step-by-step guide to help you define your unique brand voice.
With this guide, you'll:
- Clarify your brand personality
- Build a word bank of what to say (and what not to say)
- Create consistency across your entire website
Attract clients who truly connect with your brand’s unique character, setting you apart from the competition.
Valued at $25.00
Your website should reflect the level of your work.
You’ve put time and effort into your business.
You care about the quality of what you offer.
You know the value you bring to your clients.
But if your website doesn’t clearly communicate that, people won’t always see it.
This bundle helps you bridge that gap, so your website feels aligned, intentional, and confident.
Built from real-world brand and website strategy work.
My name is Lisa Furze, and I’ve helped business owners across various industries to launch websites they feel proud to share. For each of them, my process always starts with clear messaging.
When I started my branding and web design business in 2017, I thought a beautiful online portfolio would be enough to land a flurry of clients. (I was wrong.) Instead, I learned that even beautiful design isn’t worth anything unless it’s built on meaning. It was only once I defined my brand message, and put my approach, values, and personality into the words on my website, that I finally cracked the code and connected with amazing clients from all over the world.
Every business owner I’ve been lucky enough to work with has had a meaningful message to share — about the approach they take, the services they offer, and the kind of people they want to help. My work has been about taking that message and turning it into strategic websites that connect with their ideal clients.
This bundle distils the most useful, actionable parts of that process so you can start building a website that connects and converts.
Ready to give your website better flow?
The Website Message Map
Plan your website pages with a clear framework that bridges strategy and copy, so every word earns its place, and helps you connect.
Valued at $30.00
Website Words That Work
Your curated collection of copy prompts and fill-in-the-blank examples to help you write in a voice that’s compelling.
Valued at $20.00
Brand Voice Mini Guide
Define and calibrate how you sound, whether it’s calm and supportive, bold and empowering, or warm and professional.
Valued at $25.00
Get the Website Message Bundle for $75.00
Just $17
A complete system to help you plan and write website messaging that finally captures the power of what you offer.
Frequently Asked Questions
Is this just a bunch of templates?
No, it’s much more than that. While there are templates included, to help prompt your thinking, the Website Message Map is designed to provide strategy to your website creation, helping you to create content that will guide your clients through your site.
What if I’ve already started writing my site?
Even better! This bundle can help you refine what you’ve got, strengthen the flow, and make sure your message aligns with your goals.
Is this for beginners or established businesses?
Both! Whether you’re starting from scratch or refining an existing website, this gives you a clear structure to follow, so you get a website that’s an asset to your growing business.
What format are the guides in?
All guides are provided as Google Docs with fillable sections, allowing you to start drafting and polishing your message as you go through the steps. You’ll receive links to these documents in a PDF download, immediately after your purchase.
What happens after I buy?
You’ll receive an email giving you immediate access to all the material. And if you have any questions or concerns, you can reach out at any time for help.
You can reach me at hello@lisafurze.com
Ready to get started?