Youdaimonia
Flourish with good food and good company
The goal
Youdaimonia, an upcoming Oxford restaurant, aims to take our experience of enjoying a meal to a place that nourishes us in every sense of the word. Not just food that is nutritionally valuable, but is also delicious and can be enjoyed while we surround ourselves with friends and family. As part of its development, the restaurant required a visual identity that would communicate Youdaimonia’s position as a socially-concious brand.
Services
Brand identity
Stationery & menu
Signage
The approach
The logo was designed to reflect the brand’s fresh and healthy philosophy, and appeal to its demographic of young adults. The encircling flowers subtly suggesting laurel wreaths, making a connection to the Greek origin of the restaurant’s name – a wordplay on the word “Eudaimonia”, which can be translated to “human flourishing”.
Health & happiness go hand-in-hand.
“Good for you” doesn’t mean boring
Recent analyses in the restaurant business show a preference towards healthy eating, as younger generations turn to a more balanced lifestyle. Youdaimonia embraces this trend and focuses on quality. Fresh ingredients, good service and a friendly environment where making healthy choices is never hard and never bland.
Eat well. Connect with friends. Flourish.
