This Old Attic
Discover precious treasures
The goal
Concept designs for a boutique gift store in Sydney’s inner west. Through the brand direction, I wanted to explore the contrast between the name “This Old Attic” and the refined air of the store.
Services
Brand identity
Stationery
Tags and gift bags
The approach
The brand identity was designed to look clean and modern, with soft colours, geometric typefaces, and a stylised, geometric “A” which references the store name. The warm gold tones of the typography brings the identity back towards the idea of antiques and precious treasures, giving an homely and inviting atmosphere.
New antiques.
