Primary logo design

Susana Frioni

Igniting women through erotic empowerment.

The goal

In the seven years since the last time Susana had updated her branding, a lot had shifted and evolved in her business. That had left a disconnect between her vision and the actual experience of her brand. It was time to refresh her style to better align with her current, professional image!


Brand strategy
Logo & identity design
Tagline & messaging

Love coach brand purpose statement
SF monogram

The approach

Susana’s branding was built around the idea of “inviting women into a tantalising new world”. Keys and keyholes, silhouettes and images that share just glimpses into another life are all part of the seductive new experience that the branding aimed to create.

The result

Having grown her business for years, Susana was already confident in the values and message of her brand, as well as her knowledge in the audience she helps. Through the branding process, she further clarified her position and we were able to create a bold new visual style that matched the power and allure of her brand.

Brand experience
Love coach messaging example
Brand colour palette with pink, black and white
Love coach style guide pages
Logo family
Brand imagery
Key and keyhole brand icon designs
Love coach messaging example
Susana Frioni logo design

“I’m thrilled and eager to use everything! Lisa was super professional but very personal. Quick turn around times, communicative, and always thoughtful.”

Susana Frioni

Sex love desire coach personal brand identity design
Lisa Furze, Sydney-based brand consultant & designer

Brand consultant & designer
Lisa Furze

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