PERFECT FORM PHYSIOTHERAPY
/ THE BALLET BLOG
Various collateral for dance physiotherapy clinic, Perfect Form Physio, and online resource, The Ballet Blog, were redesigned over time to bring uniformity to the two related brand identities. A stronger, more established presence was built, improving the marketability of the products offered by the business. With colour being used to differentiate between the very wide range of products that PFP and TBB offer, consistency was developed through the use of a striking diagonal-based layout and dynamic images of dancers practicing their craft.