GETTING STARTED LAB
27th April 2017
From what I can understand, this website seems to be a way in which Daimaru Matsuzakaya (a company operating a couple big department store chains here in Japan) promotes products from their stores in a way that feels more personal. The site – called はじめかた研究所 (hajimekata kenkyuusho), which I have roughly translated here as “Getting Started Lab” – encourages its users to view curated collections of a variety of everyday products, and to see them as suggested ways to take new steps for a fresh lifestyle. I think the lovely photographs of the product collections are used in a really nice way.